Reflect Joins Digital Place Based Advertising Association


NEW YORK, May 18, 2017 – The Digital Place Based Advertising Association (DPAA) announced today that Reflect has joined the organization. The Dallas-based company is a full-service provider of place-based digital solutions to help companies maximize sales and strengthen brand loyalty, while enhancing the customer experience.

“Reflect’s digital signage solutions and interactive applications have proven themselves to be extremely effective tools for enhancing customer experiences for leading brands like Best Buy, Verizon Wireless and Buffalo Wild Wings,” said Barry Frey, President & CEO of DPAA. “We look forward to Reflect’s active involvement in our DPAA community.”

Reflect works with clients to power their digital place-based networks with robust solutions, including the newly released AdLogic platform for managing large-scale advertising programs for digital signage networks. Reflect also helps clients to monetize their networks with the ReflectMedia service offering for content programming and media sales.

Lee Summers, CEO, Reflect, said, “We greatly respect and admire the work the DPAA has done to advance the digital out-of-home industry and galvanize companies in the sector to work toward common goals. We are excited to have a seat at the table and to be able to participate in future initiatives.”

The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

The DPAA has proven to be a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

About Reflect (   

Reflect is a leading provider of award-winning place-based digital media programs including enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more.

Reflect was founded in 2001 in Dallas, and has since developed some of the largest place-based digital media networks in North America. Reflect supplies everything brands need, including creative agency services, robust content management and ad trafficking systems, and media sales, all backed by the market-leading ReflectView™ software platform.

With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by some of the most reputable brands in the world. Best Buy, Buffalo Wild Wings, Cedar Fair Entertainment Company, Levi’s and Verizon Wireless are among the retailers, destinations and brands in Reflect’s client portfolio. Collectively, Reflect powers more than 350,000 digital screens in more than 30,000 locations.

About DPAA (

Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.  

The DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.

The DPAA is a Video Everywhere AssociationTM.



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