Reflect Names New CEO


DALLAS, Jan. 10, 2017 /PRNewswire/ — Reflect has appointed Lee Summers as chief executive officer to lead the company’s efforts to meet the growing demand for digital customer experiences in brick-and-mortar stores and physical venues.

Reflect provides enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect’s client roster includes more than 47 retailers, destinations and brands such as Target, GameStop, Best Buy, Verizon Wireless, Macy’s, Cedar Fair Entertainment Company, and Nebraska Furniture Mart, where Mr. Summers was previously employed and responsible for choosing Reflect’s in-store digital media program.

“Reflect is the best kept secret in retail,” said Mr. Summers. “As a client, I chose Reflect because it’s the only turnkey solution on the market. The system’s backbone is its robust software that is scalable and secure. These attributes are strengthened by a great culture that promotes creativity and digital innovation. I’m very pleased to join the team.”

Reflect’s work with Mr. Summers and Nebraska Furniture Mart earned a Digi Award last year for Best Digital Signage in Retail – Local Roll-Out. In addition, Mr. Summers was named 2016 Retail Innovator of the Year by Retail TouchPoints.

Bill Warren previously led Reflect as CEO and will maintain his position as Executive Chairman of the Board.

“Lee harbors a unique ability to think both analytically and creatively,” said Mr. Warren. “This mindset is a quality we sought in choosing the next visionary to champion our innovation. His natural abilities coupled with his exceptional leadership and digital agency knowledge made him the ideal choice for CEO.”  

In addition to his previous position as manager of marketing, technology and strategic business development at Nebraska Furniture Mart, Mr. Summers’s experience has included management positions at The Integer Group, New Asset Advisors, Tracylocke and DDB. He attended the Art Institute of Dallas.

Outside of work, Mr. Summers enjoys spending time with his wife and two children and is an enthusiastic supporter of his children’s creative pursuits in the visual and performing arts. He also serves as the marketing chair for The Warren Center for Children with Developmental Challenges.

Reflect is a leading provider of award-winning place-based digital media programs including enterprise-level digital signage, large-scale LEDs, video walls, interactive applications, wayfinding, and more. Reflect was founded in 2001 in Dallas, and has since developed some of the largest digital media networks in North America. Reflect supplies everything brands need, including the market-leading ReflectView™ software platform, strategic consulting, content and application development, hardware procurement and solution design, project management, installation, and ongoing monitoring and field services. With a proven record of providing digital solutions to thousands of locations seamlessly, Reflect is trusted by some of the most reputable brands in the world. Target, Best Buy, Nebraska Furniture Mart, and Cedar Fair Entertainment Company are among the retailers, destinations and brands in Reflect’s client portfolio. Collectively, Reflect powers more than 300,000 digital screens in more than 30,000 locations. Learn more at


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