RFID Lets Tel Aviv Samsung Marathon Double as Charity


Tel Aviv is a vibrant city with more than 1 million tourists a year, 450 bars, 1,320 restaurants and about 14 kilometers of bright, sandy beaches. Samsung and Israel’s branch of the Leo Burnett advertising agency recently collaborated to philanthropically hack the upcoming Tel Aviv Samsung Marathon.

Like most marathons, participants receive an RFID chip on their number to track their times and progress for each leg of the race. This year, the course will be transformed into a virtual video game in which runners can collect coins by passing over strategically placed stickers that have been dropped over the multi-course track. Each coin “collected” by any of the annual marathon’s 35,000 runners becomes a donation.

This kind of tracking technology could theoretically be used across verticals for a myriad of purposes yet to be discovered or imagined. Check out the video below. In addition to tapping into the nostalgia of early 2D gaming screens, this video summary basically says it all:

The Tel Aviv Samsung Marathon is going down on February 24, 2017, and it’s safe to say that some new and more involved footage will surface shortly thereafter in case you want to track the story.

About Author

Jason is a screenwriter, filmmaker, multimedia journalist and editor of DigitalSignageConnection.com. After film school, he attended USF to graduate with a journalism degree. Since then, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, Gogobot.com and TBO.com. His 2009 documentary American Colonies: Collapse of the Bee explored the phenomenon of Colony Collapse Disorder in honeybees and the various environmental/economic repercussions. The film became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became editor of DigitalSignageConnection.com at Exponation in Atlanta where he puts his combination of media skills to good use.

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