RMG Rolls Out 100th Store Opening for Etisalat in UAE


DALLAS, TX–(Marketwired – Nov 22, 2016) – RMG Networks Holding Corporation (NASDAQ: RMGN), or RMG, a leading provider in technology-driven visual communications announces the latest advancements in digital retail with the launch of Etisalat’s 100th Digital Life store opening — the first and largest standalone store in the outlet chain that is open 24/7.

RMG has provided over 1,000 screens, media players, RMG’s proprietary Content Management Software, implementation services and ongoing maintenance for these 100 stores.

Etisalat is a leading telecommunications service provider serving 11.6 million customers across Asia, the Middle East and Africa. The store’s recent launch in Dubai on October 13, 2016, was a significant milestone for both companies and their longstanding partnership. The digital signage retail project, led by RMG, directly supports Etisalat’s new “Life: Connected” store initiative designed to transform the traditional retail experience. RMG provided solutions ranging from concept to installation of interactive and non-interactive video walls, media player deployment, content creation, content management and daily optimization of all digital technology.

As a result of the rollout, customers have an exciting opportunity to interact with modern, multi-touch digital displays for an enriched and user-friendly experience, all with the goal to drive sales.

“Hitting this milestone with Etisalat proudly represents one of the most innovative and largest retail deployments in the Middle East for RMG,” said Joe Rabah, Managing Director, Middle East. “RMG stepped up to an extraordinary challenge and we were able to successfully implement an end-to-end solution.”

Robert Michelson, Chief Executive Officer and President of RMG, indicated, “The Etisalat solution and implementation was not only noteworthy to the Middle East, this solution is one of the most advanced digital retail solutions delivered anywhere globally.”

To date, RMG is managing 269 media players and over 1,000 high-tech digital screens across all stores. RMG will continue the rollout across additional Etisalat stores through 2017.

In addition to the 100th store launch and for a second year running, RMG also partnered with Etisalat for the GITEX Global 2016 exhibition. This influential, technology event took place at the Dubai World Trade Centre from October 16-20.

RMG configured all media players, digital displays and interactive video walls for Etisalat’s booth resulting in Etisalat presenting one of the largest booths, in terms of footprint, at this year’s show. For the event, RMG implemented more than 120 screens, including 10 video walls of varying sizes, digital kiosks and 19 media players.

“RMG’s team completed the build out with a quick turnaround ahead of schedule and with positive results,” said Michelson. “Our innovative vision and evolving relationship with Etisalat can potentially transform retail experiences of today with an outcome beneficial to consumers.”

For additional information, visit: https://www.rmgnetworks.com/

About RMG:
RMG (NASDAQ: RMGN) goes beyond traditional communications to help businesses increase productivity, efficiency, and engagement through intelligent digital signage messaging. By combining best-in-class software, hardware, business applications, and services, RMG offers a single point of accountability for integrated data visualization and real-time performance management. The company is headquartered in Dallas, Texas, with additional offices in the United States, United Kingdom, and the United Arab Emirates. For more information, visit rmgnetworks.com.


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