Rouge Media Group Acquires On-Campus Media in the U.S.

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May 24, 2016 – Rouge Media Group has expanded its out-of-home inventory by acquiring the
largest U.S. College digital out-of-home advertising network – On Campus Media – for all of its
digital video, online and mobile assets. This acquisition will add 450 college locations to Rouge
Media’s U.S. network, including Yale, Harvard, Columbia and Penn State Universities.

“We launched in the U.S. 4 years ago with our Beauty network reaching women 18+ exclusively.
After seeing how progressive the OOH industry is in the U.S., we knew we wanted to do expand
into other place-based environments we have seen great success in.” says Alison Jacobs, EVP
North America, “This acquisition allows us to expand our Campus network to the U.S. in a
strategic and impactful way.”

“We see tremendous opportunity and rapid growth in digital place-based media.” shares Martin
Poitras, CEO & Founder, “Rouge is ready to fully take over existing assets, as well as bring
products we successfully offer in Canada to the U.S. Campus network, such as amplification and
mobile targeting.”

ABOUT ROUGE MEDIA
Rouge Media is a leading North American media company connecting brands with millions of
consumers on their daily journey out-of-home. Rouge delivers high impact media and marketing
opportunities within campuses and beauty venues across North America. For more info, visit www.rougemediagroup.com

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