TORONTO, ON, NOVEMBER 3, 2016 – Rouge Media Group, a leading North American out-ofhome (“OOH”) media company, announced today the name change of its Beauty Network to Women’s Network, and the launch of Men’s Network in both Canada and the USA.
The Women’s Network, is a first of its kind platform reaching W18-54 in a positive, high dwell time environment where brands have the opportunity to connect with women in a meaningful and exclusive moment when they are on the path to purchase.
Complimenting the Women’s Network is a newly launched Men’s Network – a media and marketing platform that reaches M18-54 exclusively in a stress-free environment where they make time for themselves. Rouge has brought large format static murals, digital screens and mobile opportunities to top-line, trendy barbershops and salons geared exclusively to men.
Says Alison Jacobs, EVP North America, “The name change communicates more accurately and succinctly the audience our OOH networks reach and reflects the broader industry shift to an audience first buying model. We are thrilled to announce the launch of our Men’s Network, a platform that will help brands reach a male audience in a new and compelling environment.”
ABOUT ROUGE MEDIA
Rouge Media is a leading North American media company connecting brands with millions of consumers on their daily journey out-of-home. Rouge delivers high impact media and marketing opportunities with trusted proprietary access to women 18-54, university students 18-24 and adults 18-49 across North America.