Rouge Media has been expanding rapidly across North America, widening its already strong footprint by adding hundreds of new venues and servicing clients across the continent. In an effort to systemize the expansion, Rouge has recently announced two new additions to its senior leadership team. Jessica Palombella joins Rouge Media as Vice President – Finance, and Susan So as the Vice President – Technology, Operations and Logistics.
Susan brings with her over ten years of experience as an Operations leader in the Media industry including roles at Toronto Star, Metro News Canada and TC Media, and over 20 years in a Marketing operations role. Susan has led multiple hubs and verticals across borders and headed internal execution teams at every stage from strategy to logistics and distribution. Her dynamic leadership skills and ability to put her strategic plans into action will help Rouge scale its growth at a faster and smoother speed.
“I am thrilled to be part of a growing and enthusiastic company, like Rouge Media Group. There is so much passion here. Everybody I’ve met is thoroughly engaged and there is so much positive momentum. I am looking forward to contributing to the already growing success.”
A Chartered Accountant, Jessica comes to Rouge Media with a repertoire of experience across retail, mining, financial services, and public accounting. Her most recent role was as Chief Financial Officer with South Western Insurance Group, providing financial guidance and leadership on strategic and operational initiatives. With nearly twenty years of experience in progressively senior roles, Jessica has managed finance and accounting functions throughout a variety of roles. Her diverse experience includes mergers and acquisitions, financial and management reporting, planning and forecasting, compliance, and more.
“Moving from the financial services industry to the media industry is an exciting change, and I look forward to the challenges and growth that this role, and the company itself, bring. I have been so impressed by the culture, energy, and drive that has been cultivated at Rouge. I am thrilled to join the team, and excited to add to Rouge Media’s continued progress and success.”
Both Susan and Jessica will be based out of the Toronto office, and oversee teams across US and Canada.
Rouge Media is a leading North American media company connecting brands with millions of consumers on their daily journey out-of-home. Offering the largest campus coverage in North America through the Rouge Campus Network across 600+ colleges in the US and Canada, a Rouge Women’s Network reaching W18-54 across 3000+ venues, a highly targeted Rouge Men’s network and a Canadian Resto-bar network, Rouge Media provides high impact advertising solutions for brands to reach their consumers.
Follow @RougeMedia on Instagram and Twitter, and Rouge Media Group on Facebook.