Samsonite’s New VR Game for Qantas Club Members at Sydney Airport


According to dwell-time research, Qantas club members spend an average of approximately 42 minutes soaking up the cool and leisurely jet-setting vibe at the Qantas Club Lounge in Sydney Airport. And, as far as luggage brand Samsonite is concerned, that’s more than enough time to engage with a new Virtual Reality (VR) game aimed at making the new Samsonite curve suitcase top-of-mind for particularly mobile businesspeople.  Using Oculus Rift VR headsets, the game tasks players with finding five Samsonite Curv suitcases as quickly as possible in and around three of Paris’s most famous landmarks: the Eiffel Tower, the Louvre and the Arc de Triomphe.

This installation’s example of luxury gamification is the brainchild of oOh!media’s experiential agency oOh! Edge and is part of an activation created collaboratively with Posterscope and Dentsu Mitchell. Extra flair and French flavor is added by the 360-degree visuals and the soundtrack of piano and according music provided by oOh! Edge’s bespoke display network known as CONNECT.

“As the leading global luggage brand, we wanted to interact and bring our brand identity to life with potential customers,” said Samsonite National Marketing Manager Dara Tang. “This virtual reality game perfectly represents Samsonite’s focus on innovation and cutting-edge technology.”

To cap the campaign, a return trip to Paris for two will be given out along with a Samsonite Curv Luggage pack. Until then, a pack is being handed out to the Qantas club member that performs best each week.

Bryan Magee, Posterscope Managing Director said: “We know from our Out-of-Home Consumer Survey insights tool that the Samsonite audience likes to interact in social environments, so the airport provided the perfect opportunity for the added layer of fun and engagement with the VR game.”

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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