Saving Lives Remotely with Aussie Charity


Perhaps geographical location or body type or a combination thereof has never provided you with the chance to be that archetypal lifeguard soaking up the summer rays or running along a beach in slow motion while flanked by Pamela Anderson and David Hasselhoff in iconic red bathing suits (this reference is relevant again thanks to the forthcoming Baywatch movie starring Dwayne Johnson). But that shouldn’t prohibit you from heroically coming to the rescue of surfers, swimmers and other imperiled beach-goers. And that is exactly the opportunity provided by the latest installment of Surf Life Saving Australia’s “Be a Lifesaver” campaign. The Aussie charity recently collaborated with JCDecaux to produce interactive arcade-style panels that use ‘Tap and Go’ technology, allowing players to save the lives of eight digital stick figure icons stranded in water.

The game, stationed at Campbell Parade, Bondi Beach, lures passersby with lights and music before sucking them in to the gameplay. The object is to beat the high score and ‘save’ as many swimmers as possible in 30 seconds by tapping the waving figure icon as it lights up. The panels then prompt the participant to donate $1.99 using the Tap and Go technology.

“Rewarding audience engagement with real value is essential to any successful interactive outdoor campaign. Combining gaming with Tap and Go donation technology is a win-win scenario,” said Alan Klein, Head of Creative Solutions, JCDecaux. “We’re proud to provide an easy and rewarding way for people to donate today to Surf Life Saving Australia.”

Check out the video below to see Surf Life Saving Australia’s campaign in action:

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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