Scala to Display Smarter Signage Solutions for In-store Engagement at ShopTalk Europe


SITTARD, THE NETHERLANDS, 06 October 2017 Scala, Inc., a leading global provider of digital retail experiences, is showcasing a booth full of solutions at ShopTalk Europe that reinvent the retail space and appeal to today’s tech-savvy shoppers. Scala, representing the STRATACACHE family of digital solutions companies, is showing how our collective complementary digital solutions drive the customer experience, empowering retailers to personalize shopper interactions and deliver consumer activation. Scala’s solutions in booth #824 show how – using smarter signage in-store – retailers can learn about, market to and optimize engagement with their shoppers. ShopTalk is being held 8-11 October in Copenhagen.

“Digital plays a pivotal role in driving an effective in-store marketing strategy, creating new opportunities for targeted shopper engagement,” said Harry Horn, General Manager of Scala EMEA and Vice President of Marketing, Global. “We’re helping marketers and retailers refocus on the customer experience – which needs to be convenient, frictionless and personalized. Digital is the exclusive driver in closing the loop of an overall enjoyable shopping experience.”

The Scala booth at ShopTalk Europe will display solutions that inspire retail innovators and marketers to use digital to impact and impress shoppers, leaving them with a lasting impression of the brand. Shopping experiences include:

  • Connected Café – A Scala booth favorite! Self-ordering kiosks featuring point-of-sale integration create a fun way for customers to place their order while boosting sales and order accuracy, and reducing wait times. By integrating a complete payment solution Scala has completed the experience.
  • Smart Mannequin – Customers are treated to the high-touch experience that draws them into brick-and-mortar stores with the Smart Mannequin. By touching sensor-embedded 2XU high-performance athletic apparel, a nearby touchscreen is triggered to display detailed product information, allowing the shopper to browse and learn more on their own.
  • Lift & Learn – This interactive solution features mobile phones and shows integration, triggering and fixture options for attracting customers to learn and compare detailed product information. Scala will demonstrate how analytics can be gathered, helping retailers optimize displays and improve sales conversions.

STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. Our solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. With 2 million+ software activations globally, we power the biggest digital networks for the world’s largest brands. Across the STRATACACHE family of complementary digital media/ad tech solution companies, we have the technology, expertise and track record to bring retail innovation that delivers results. Learn more about the STRATACACHE family at, on Twitter @STRATACACHE or on Facebook.

About Scala
Scala solutions deliver engaging retail experiences by connecting networks of digital signs, kiosks, mobile devices, websites and Internet-connected devices. Scala, a STRATACACHE company, provides the platform for marketers, retailers and innovators to easily create and centrally manage deployment of shopping experiences while retaining the flexibility to rapidly adapt to local business conditions and preferences of customers in the store. With 30 years of experience entertaining, informing and educating audiences, Scala is well-known for its innovation and leveraging best-of-breed technologies, such as mobile and predictive analytics, to create award-winning solutions that are easy-to-use, yet infinitely customizable. Headquartered near Philadelphia, PA, Scala’s network of partners and developers located in more than 90 countries drives more than 500,000 screens worldwide.

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