(Montclair, New Jersey) Pearl Media, an award-winning Out-of-Home Advertising and Marketing Agency is pleased to announce that industry veteran Shannon Durkan has joined the firm as its new Director, Revenue & Operations, Bay Area.
“We are excited to have Shannon join the Pearl Media team,” said Jen Lee Almeida, Chief Operations Officer. “Shannon’s experience in the industry coupled with her personality make her a perfect fit as both a representative for Pearl at the esteemed Salesforce Transit Center, as well as a part of the Pearl Media family,” added Almeida.
As the new Director of Revenue and Operations at Pearl Media, Shannon will be Pearl’s primary point of contact for Salesforce Transit Center (SFTC), interfacing with the property management group and the various transit agencies who serve the facility. She will be responsible for engaging with brands and agencies in the area to promote and sell through opportunities for the STC DOOH media and promotional platform. Durkan will also work with clients and agencies on traditional and experiential media activations at Pearl assets nationwide.
“I’m excited to join Pearl Media as their new Director of Revenue and Operations in the Bay Area,” said Shannon. “I’ve known about Pearl Media for over ten years and it’s impressive to see their growth and development in trend-setting executions. I look forward to creating rewarding and innovative advertising opportunities for new and existing clients across the country.”
Working on the buying side for OOH agencies like Outdoor Services (OSI), Kinetic and Outdoor Media Alliance (OMA), Shannon has had the opportunity to work with large clients like
Microsoft, Chevron, Barclay’s, and VMware. Over a six-year period, she implemented impactful OOH plans that leveraged social media, trending technologies and experiential elements.
In recent years, Shannon managed the Bay Area for Clear Channel Airports. Her primary focus was revenue growth through broader customer strategy. She also was a strong contributor to the first all-digital airport in the country.
Shannon and her husband live in the San Francisco area, where she is on the board of the United Irish Cultural Center and an active member of the Rotary Club of San Francisco.
About Pearl Media
Pearl Media develops, manages and sells unique marketing and digital media opportunities. Working with best in class real estate assets, Pearl digitizes urban core mixed use commercial space, transit centers and transit adjacent properties in top markets with premium place-based digital signage networks. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities. At Pearl we leverage all of our creative and technical disciplines to provide an all-encompassing 360-degree platform that enhances a real estate asset’s persona allowing brands to engage with consumers in meaningful ways where they work, shop, live and play through digital signage, experiential activation spaces and sponsorship opportunities.