SignStix Set to Showcase Latest Retail Innovations with Toshiba at RBTE 2017


RBTE by Essential RetailSignStix®, the award-winning digital engagement platform, is set to return to Retail Business Technology Expo (RBTE) for the third year running.

Armed with a number of brand new digital innovations for the retail sector, SignStix® will showcase various interactive touchpoints and applications which can be combined to deliver a fully integrated, personalised and dynamic digital store journey.

Joining Toshiba Global Commerce Solutions on their stand (#577) alongside hardware partner Selectronic, SignStix® will demonstrate how retailers can improve the customer shopping journey in-store through different levels of digital engagement, right from entering the store through to product selection and point of sale. These innovations are all built and managed centrally from SignStix’s® cloud-based platform for content creation, management and deployment.

The SignStix® and Toshiba Retail teams will also be offering live demos of SignStix’s® platform, which snapped up four awards last year including ‘Best Cloud Service’ and ‘Outstanding Innovation.’

As part of the line up, there will be a SignStix®-powered interactive product display, complete with a touch-enabled product guide that has been fully integrated with digital shelf edge and dynamic lighting. The interactive display has

been specifically built to lead customers on a personalised journey, and fuses together the online and offline shopping experiences.

All of the featured integrations have been built using SignStix’s® digital signage API, which facilitates direct integration with third-party systems. The display demonstrates how retailers are able to deliver highly personalised, data-driven experiences with ease – with the API catering for rapid changes in digital content based on various triggers (such as stock information or weather).

“What really sets SignStix® apart is the way in which the platform can be integrated with third-party systems and applications,” commented Nick Fearnley, SignStix® CEO.

“This affords us the capability to offer complete, all-in-one solutions alongside our trusted partners like Toshiba,

providing exceptional experiences for clients. Together with Toshiba and Selectronic, we have some really exciting propositions lined up for the rest of the year – and the innovative solutions we are debuting together at RBTE are just the tip of the iceberg.”

SignStix® has also integrated with Toshiba’s TCx™ Elevate POS applications for complete store automation.

James Attwood, Retail Business Manager at Selectronic, added:

“Selectronic and SignStix’s® EDGE solution provides a complete, end-to-end digital shelf edge experience, and we are looking forward to showcasing the full capability of what it can do at this year’s RBTE event.

“We are particularly excited to demonstrate how EDGE has been easily integrated with Toshiba’s POS application to create a truly seamless digital journey.”

In addition to the interactive showcase, SignStix® will also be offering live demonstrations of their ‘Commander’ application – a unique tool that allows store managers to dynamically update digital content according to real-time scenarios. Retailers will be able to come and interact with the app and perform live content takeovers on the Toshiba stand.

SignStix® will be exhibiting with Toshiba on stand #577 on 8th & 9th May at Kensington Olympia Grand, London.


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