SignStix’s New ‘Special Ops’ Initiative Delivers Custom Digital Engagement Projects for Retail and Beyond


The team behind SignStix®, the award-winning digital engagement platform, have launched an exciting initiative called SignStix® Special Ops to help organisations deliver custom digital engagement projects.

Using all of the technology built within the SignStix® cloud-based platform, allied with third-party integrations, the SignStix® Special Ops team delivers custom applications and unique digital experiences, developed to suit specific project requirements. 

“We are really excited to announce SignStix® Special Ops. We receive so many customisation requests for SignStix®, in addition to custom development, primarily because the platform demonstrates our capability as a development team – which ultimately means we’re becoming a trusted partner in software development,” explains Nick Fearnley, SignStix® Founder and CEO.

“Confidence in the platform, along with our team’s ability to deliver custom projects, is in such high demand that we needed to formalise the Special Ops programme and promote it independently of SignStix® itself. The response has been fantastic and we already have some global projects underway.”

“What’s really great is that custom projects and integrations really push the core SignStix® platform forward too. Because the SignStix® platform has been built from the ground up by our in-house development team, we’re able to cherry-pick components of our platform that fit a specific project brief and quickly develop the rest. Our agile and efficient approach to planning and development ultimately results in a faster return on investment for the client,” Nick concludes.

Over the past 12 months, SignStix® has enjoyed continued success across the retail, hospitality and corporate industries after securing a number of international projects through it’s multi-skilled network of partners. The team have been working closely with Home Retail Group to deliver a number of custom projects that go beyond SignStix®’s core platform, including an 84” interactive Endless Aisle, developed to fuse the online and physical retail experiences. SignStix® also recently launched an WebView capability which was built into Habitat’s multi-million pound flagship in London’s Tottenham Court Road. Serving as an extension of a store’s physical repertoire, the WebView functionality enables retail customers to interact directly with a website or application embedded within a digital signage display.

Clare Askem, managing director of Habitat, acknowledged that the Tottenham Court Road flagship demonstrates the “perfect embodiment” of a multichannel vision.

“I think we’ve really successfully brought together both online and offline strands of the business understanding how our customers are shopping today and we’ve set a benchmark for how we plan to evolve the brand going forward combining offline and online retail. For me, Tottenham Court Road is the perfect embodiment of this future multichannel vision and marks a really exciting new chapter in the Habitat story.”

Just last year, SignStix® worked with leading multi-sport retailer Sun & Sand Sports to deliver a custom mobile application which gives store associates the ability to control and takeover store content from their smartphones.

“At Sun & Sand Sports we strive to engage our customers and to be at the forefront of new technology (the digital frontier). SignStix® has enabled us to do just that,” said Sun & Sand Sports’ marketing team, commenting on the launch of last year’s Dubai Mall flagship.

Armed with over 10 years of software development experience, the SignStix® Special Ops team are heavily experienced in the planning and delivery of specialist digital engagement projects including anything from interactive kiosks and queue management call forwarding integration, to facial recognition and augmented reality experiences.


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