SILVERCAST Media Enters OOH Advertising in NYC


New independent media company, SILVERCAST Media, has officially launched with a notable portfolio of digital and static signage in New York City. SILVERCAST Media is co-founded by well-known out of home (OOH) advertising veterans Gary Grossman and Justin Rinko.

With a combined 32+ years in the outdoor advertising business, Grossman and Rinko’s careers have now coalesced to launch an unprecedented new venture in outdoor media. SILVERCAST Media is the sole media company in the market currently offering the largest and only 4K HD Resolution Digital Sign Spectacular in the heart of Times Square. SILVERCAST Media has announced a striking portfolio with a dominant inventory footprint reflecting the most highly trafficked areas of Manhattan.

Grossman and Rinko both started their esteemed careers at Van Wagner where they began as account executives and grew to become equity partners. Grossman and Rinko were part of an amazing team that was forward thinking, entrepreneurial and constantly redefining all aspects of the outdoor advertising industry.

Working together for more than 16 years and spanning Manhattan, Chicago, Boston and other top markets, both partners have impressive backgrounds in all facets of the OOH industry including sales, sales development and strategies, management, as well as inventory and market development. SILVERCAST Media will uphold the business ethos held by Grossman and Rinko as a media company that is deeply customer focused and service oriented.

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