Six Digital Signage Tips for Making Your Restaurant Come Alive!


When customers walk into your restaurant, they walk in with one goal in mind –to feed their rumbling stomachs in the most satisfying way possible. It’s up to you to provide them with the tasty food they desire.  However, providing good food  is not all a restaurant is about. It’s also about the experience — the customer’s journey from the moment they enter your restaurant hungry to the moment they leave full and satisfied.

This is where digital signage comes in. It’s a wonderful way to attract customers to your menu items and provide them with the best possible experience at your restaurant. Here are six content tips to ensure your customers’ journey with your restaurant is a memorable one:

  1. A (Delicious) Digital Menu Board

Turn your menu boards digital! People are drawn to eye-catching, and colorful moving visuals, and displaying menu items digitally will attract customers like a moth to a flame. For example, show animations of a steaming cup of coffee, and display images of your most popular dishes to entice customers.

  1. Worth the Wait

We live in an ‘instant gratification’ society, and waiting for food when you’re hungry has to be one of the top ways to stretch our patience thin. This is why using digital signage in your restaurant will be a saving grace when it comes to letting customers know how long they have to wait until their food is ready.  It will reduce perceived waiting time, and you’ll have a happier hungry customer while they wait.

  1. Scrumptious Specials

Everyone loves a good special. Using digital signage to showcase your restaurant’s daily or seasonal offerings is the perfect way to encourage them to try new menu items or add something extra to their meal. As a bonus, your employees will be able to upsell items and promote new products. Your customers may even walk away with a new favorite meal.

  1. A Social Situation

People love taking pictures of their food when they eat out before pushing these images out to social media. It’s a great way for people to share their experiences and a fantastic way for you get some free publicity for your restaurant. So why not tap into this trend and encourage customers to take pictures of their meals at your restaurant? Offer a free meal or drink if they post a picture of their meal to social media and tag your restaurant.

  1. A Personal Touch

In the food industry, people have become more health conscious and aware of what they are eating and where raw ingredients come from. Some digital menu board software allow you to cater for the more health-conscious consumer by allowing you to display nutritional information. You can even take it a step further and get customers more involved in your brand by showing them facts about the farms you source your raw ingredients from. You can also introduce your employees and their favorite dishes, giving customers a glimpse into the more personal side of your brand.

  1. Show Support

We all try and save money where we can. In the hospitality industry, costs add up and it can become expensive to buy everything you need to reach your goals. This is why it’s great to work with other brands to share costs. Cost sharing is a great way to ensure you have the means to use digital signage in your restaurant. You can, for instance, allow other brands to advertise on your screens.

With these 6 content tips you’ll be well on your way to providing your customers with the best possible experience.

About Author

Lauren Potgieter is the marketing and communications coordinator at The tech company based in Cape Town provides a Point of Sale and Digital Signage Solution to the retail and hospitality industries in PageMan Digital Signage Software. This software offers restaurants and quick service establishment owners a Standard Edition package from as little as R125 per month which is suited to the needs of those running individual or chain restaurants.  

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