Smart LED Delivers Spectacular LED Installation to Missguided Flagship Store


LONDON, December 12, 2016 /PRNewswire/–Smart LED, a subdivision of leading audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store.

Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford late this November.

Smart LED installed two giant 3.9mm high resolution LED walls to fit a bespoke frame developed by shopfitters Goodman Hichens, giving the effect that the LED walls are floating above each bank of tills.

Further, the audio visual equipment supplied and installed by Smart LED includes a total of 31 additional screens dispersed throughout the store, ranging from 22″ up to 75″, all supplied with bespoke mounting solutions.

The entire digital signage network has been installed by Smart LED using SignStix, its content delivery partner. SignStix’s cloud-based digital engagement platform will allow Missguided to manage and update all of the store’s digital content in real-time, as well as create scheduled campaigns, from any internet-connected device.

“Missguided is known for its glossy visuals and stellar content so it’s incredible to see this infused into its brand new flagship store with help from the latest audio visual technology,” comments Smart LED Managing Director Ryan Walker. “It’s been an absolute pleasure to work with the team and their stakeholders – our entire company is proud of the project and we look forward to providing Missguided with the most cutting-edge AV solutions for years to come.”

Nitin Passi, Founder and CEO of Missguided commented: 

“We were keen to showcase the volume of digital content we create throughout the store and the screens supplied by Smart LED played a big part in helping to create the immersive atmosphere we were aiming for.”

The Missguided store opened to the public on Wednesday 23rd November 2016.

About Smart LED 

Smart LED is a leading digital signage and permanent installation company, supplying high-resolution LED and audio visual installations. Smart LED offers high-level LED digital signage for all business areas including corporate, sport, travel, leisure and entertainment with particular expertise in retail. Smart LED created the flagship ‘stairwell’ installation for Munich’s TK Maxx store as well as providing all of the AV for Missguided’s flagship and first physical store located in Westfield Stratford.



Missguided is one of the fastest growing women’s retailers in the world. Founded in 2009 by Nitin Passi, it has become the byword in rapid fashion, taking an agile approach that sees it deliver commercial and affordable product to its customers before trends hit.  

Its signature confident style helps Missguided attract over 25million monthly visitors to shop from its cutting-edge collection, which benefits from up to 300 new catwalk inspired items per week. With a loyal following of over 3.3million social media fans across multiple platforms, customers are drawn to Missguided as a trend education destination.



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