NEW YORK, April 17, 2018-– DPAA, the leading global organization for everything digital out-of-home, announced today that Sansi North America (SNA) Displays has joined its membership ranks.
SNA Displays is a leading manufacturer of custom LED display and lighting solutions. The company is one of the largest LED manufacturers in the world, with more than 26 years of LED experience and more than 245 patents across multiple LED technology markets.
Barry Frey, DPAA President & CEO, said, “SNA Displays is the company behind some of the most dynamic, eye-catching video screens in the country, from New York’s Times Square to Washington DC’s Capital One Arena to San Francisco’s Salesforce HQ and L.A. LIVE in Los Angeles. We look forward to helping them network with our community of members.”
Mitch Leathers, Director of Marketing & Communications for SNA Displays, said, “We see joining DPAA as a great opportunity to grow our business and share our expertise in the digital display space with the world’s leading digital out-of-home networks. There are clearly some great networking opportunities and relationships to be had within DPAA, and we’re excited to become a member.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Sansi North America (SNA) Displays (www.snadisplays.com)
Sansi is one of the largest LED manufacturers in the world, with over 26 years of LED experience and more than 245 patents across multiple LED technology markets. SNA Displays is on the cutting edge of emerging LED technologies and custom systems integration and has fabricated, managed, implemented and installed some of the largest and most recognizable LED spectaculars in the digital display industry.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey