NEW YORK CITY — SNA Displays has been selected as the primary LED display provider for American Dream Meadowlands, the biggest mall in the United States and one of the largest indoor/outdoor retail and entertainment venues in the world.
Located in East Rutherford, New Jersey, American Dream will feature a number of attractions including more than 500 retail stores and restaurants, an ice-skating rink, DreamWorks Water Park, a large movie theater, Big SNOW America—first indoor ski slope in the U.S., an indoor climbing center, SEA LIFE® Aquarium, LEGOLAND® Discovery Center, and a Nickelodeon Universe® theme park.
The massive site is spread out over three million square feet, and some venues are already open for business.
SNA Displays will supply more than 40,000 square feet of LED display technology throughout the American Dream campus and will continue rolling out dozens of indoor and outdoor digital displays into the Spring of 2020.
Sansi Development Group (SDG), an integral partner in financing American Dream’s state-of-the-art digital media network, is responsible for the development and deployment of advertising and sponsorship opportunities campus-wide.
The huge retail and entertainment project will feature 39 dynamic LED displays manufactured by SNA Displays throughout the property, including one at the Nickelodeon Universe® theme park, another in the family entertainment center KidZania, as well as multiple large-format exterior displays visible to the heavy traffic on I-95, Route 120, and Route 3.
“American Dream is without a doubt one of the most rewarding projects for us due to its unparalleled visibility in the New York and New Jersey markets,” said Jason Helton, executive vice president for SNA Displays. “With dozens of displays totaling more than 40,000 square feet, the coordination and management of this project is challenging but extremely rewarding. We’re humbled to be part of such a historic opportunity in our industry.”
Additionally, American Dream is splashed with dozens of LCD kiosks, also provided by SNA Displays, spread throughout the property with more slated for 2020. All kiosks and LED displays will be managed by SNAPros, a team of service and technical experts at SNA Displays.
All media sales are managed by BOLDSITE Media.
“From entry to exit, the integrated network of digital displays being developed at American Dream will deliver an immersive media experience to audiences at this unique destination,” said Bob Johns, president of BOLDSITE. “We’re thrilled to be working with SNA Displays on this one-of-a-kind development.”
SNA Displays partnered with industry-leading technology solutions provider Diversified for one of the venue’s most notable LED displays. The flagship digital in the Nickelodeon Universe® theme park is a curved LED column that welcomes visitors to the indoor park. Standing 26’7” high, the display features a 4 mm pixel pitch and more than 3.2 million pixels.
Diversified and SNA Displays are also teaming up to provide two large-format displays for the DreamWorks Water Park.
The largest LED screen at American Dream will be an exterior MEGA-SPECTACULAR display on the exterior of Nickelodean Universe®, featuring more than 11 million pixels. All exterior LED displays will vary in pixel pitch from 6.67 mm to 16 mm.
For more information on the digital display assets at American Dream Meadowlands, contact SNA Displays or visit www.snadisplays.com/projects/american-dream-meadowlands.
About SNA Displays
SNA Displays is focused on bringing its clients’ creative visions to life. Established in 1993, Sansi is one of the world’s largest manufacturers of LED products, utilizing more than 2 million square feet of manufacturing space and owning more than 250 patents.
In North America, SNA Displays is headquartered in New York City’s historic Times Square and has worked with clients to create and build some of the largest and most recognizable outdoor and indoor digital spectaculars in the industry. Discover how Dreams Live Digitally® at snadisplays.com.
About Sansi Development Group (SDG)
Sansi Development Group (SDG), the first of its kind in the industry, is changing the way media assets and advertising network buildouts are developed for large-scale retail, entertainment and mixed-used venues. Utilizing decades of know-how in construction, digital OOH, brand partnerships, and manufacturing, SDG and its partners are uniquely equipped to deliver game-changing, revenue-rich media experiences.
About BOLDSITE Media
Based in New York City, BOLDSITE Media is a destination media company that creates boundless brand environments in high-traffic public places. BOLDSITE partners with real estate developers, agencies and marketers to custom-design unique media experiences that tell highly immersive and integrated brand stories. BOLDSITE assets are located in some of the most exciting lifestyle, mixed-use, entertainment, sports and retail destinations in the U.S. BOLDSITE Media is part of the BIG Outdoor family of companies. Visit BOLDSITE Media at boldsite.com.
Diversified has more than 30 offices serving Fortune 500 clients around the world and is widely recognized for thought leadership and strategic enterprise implementation. From initial design consultation to deployment to managed services, Diversified is a trusted technology partner. For more information, visit diversifiedus.com.