Squash, the ball and racket game that originated in London in 1830, is getting a technological shot in the arm thanks to Munich-based company Fun With Balls GmbH and their first two product rollouts, interactiveSQUASH and multiBALL. These products leverage sports tech and existing court infrastructures to maximize enjoyment for the players, the fans and even the sponsors. By adding layers of gamification to a digital screen enclosed by transparent walls, it allows for replays and animation during matches, live feedback on the front wall and creative advertising integration. In addition, kids and other spectators can actually play various digital games with the screen in between squash matches in tournament and/or World Championship environments. Check out the videos below for an overview of the possibilities and to see players of all ages test out the technology.
Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, TBO.com, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.