NEW YORK, March 21, 2019 – DPAA, the leading global organization for everything digital out-of-home, announced today that Starlite Digital has joined its membership ranks.
Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Capitalizing on the close relationships built with these sectors by Starlite Digital’s sister company, Starlite Media, Starlite Digital’s market launch was in New York, where the channel is generating more than 40 million verified monthly impressions.
Barry Frey, DPAA President & CEO, said, “Starlite Digital has enormous growth potential thanks to their ability to serve dynamic digital out-of-home campaigns and entrée into the supermarket and REIT categories through the long and successful relationships developed by Starlite Media. We welcome Starlite Digital to our membership ranks and look forward to working with them to support their growth plans.”
Dave Kelshaw, Chief Digital Officer, Starlite Digital, said, “Our state-of-the art dynamic digital network builds awareness and acts as a final reminder to consumers before they make a purchase. Today, our audience analytics platform enables us to measure campaign performance using anonymous audience data such as average dwell time, attention time, gender and mood. Tomorrow, with the help of AI advancements developed with our retail and tech partners, our platform will enhance the retailer’s execution and improve relevancy for the consumer. We are excited about our growth prospects and see our DPAA membership as
critical to reinforcing our commitment to the digital out-of-home industry as well as serving as a valuable resource in support of our efforts. Barry and Noah Klas have been incredibly supportive, and we’re excited to join the DPAA family.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Starlite Digital (www.starlitedigital.com)
Starlite Digital is a sister company of Starlite Media, a privately held, out-of-home signage solutions and Shopper Marketing company with over 6,000 large format static signs strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers, and drug stores. With a focus on digital transformation that is now underway, Starlite Digital is already delivering over 40 million monthly impressions, and on the path to over 1 billion. Digital and static clients include CPG, retail, financial, telecom, entertainment and local products and services. Starlite Digital has also partnered with major retailers and tech leaders in advancing AI’s application in the DOOH world, and advancements will be made public after appropriate testing. AI will be critical to making DOOH more effective.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey