Paris’ L’Atelier des Lumières or “Workshop of Light” Digital Art Museum, the city’s first of its kind, has used new projection technology to reinvent art staples for new audiences once again, and there is likely no better place on earth to attempt to live inside a classic painting. Using an array of 140 projectors to immerse attendees in visionary works by Gustav Klimt, Egon Schiele and Hundertwasser, the venue has now tackled perhaps the most posthumously famous painter of modern times: Vincent van Gogh (1853–1890).
The Dutch post-impressionist genius with the self-mutilated ear gets a full audiovisual treatment with an exhibition that chronicles the man’s difficult life through music, commentaries and larger-than-life projections of The Potato Eaters (1885), Sunflowers (1888) and Starry Night (1889) amongst other works. Culturespaces, the company behind this cultural experience, continues to mine its historical foundry and bring timeless treasures to new audiences with spectacle. This particular installation was brought to life by a creative team directed by Gianfranco Iannuzzi, Renato Gatto, and Massimiliano Siccardi.
Check out the video below from Le Parisien. It’s in French without subtitles, but it offers an impressive and transportive first-person view of the new exhibit. And, if you’re interested in a deeper exploration of another rollout at L’Atelier des Lumières, take a listen to this episode of our Digital Signage Stories podcast entitled An Exclusive Look at Paris’ First Digital Art Museum in which host Alesia Hendley interviews Barco’s Director of Strategic Marketing Peter Pauwels about bringing Klimt’s The Kiss to the “Workshop of Light.”