According to World Hunger Organization information from 2015, one in nine people around the globe go hungry every single day. This problem is obviously amplified around winter holidays that call for gathering around extravagant feasts. Perhaps one of the lesser known occasions from that list of celebrations, for 2017 at least, is November 3 — World Sandwich Day according to Subway and its recent campaign combining technology and philanthropy.
It was called The Subway Live Feed, and in partnership with local hunger relief charities, the submarine sandwich giant’s real-time, data-led campaign contributed a meal to a person in need for every foot-long Sammy bought on World Sandwich Day.
Created by J Walter Thompson Sydney, The Subway Live Feed tracked the donated meals through a digital ticker that drew data from Subway’s point-of-sale devices. Each of the 60 participating countries had their own real-time tally displayed on digital billboards and static signage as well as on respective websites, microsites and digital banners. Thanks no doubt to the philanthropic spirit of the campaign itself as well as social media PR and staff engagement, Subway ended up donating more than 13 million feet of sandwich on World Sandwich Day not to mention the sales uptick of 20 percent for the 40,000 contributing restaurant locations. Even if it was just for one meal, hungry people around the modern world were not only eating, but eating “fresh.” Check out the video below for more info: