Super Bowl Experience Driven by Hyundai Immerses Football Fans


While the consensus surrounding Super Bowl LIII’s gameplay and halftime show could be described as less than thrilling, the opposite is actually true for the NFL’s Super Bowl Experience Driven by Hyundai, an experiential and immersive theme park event featuring plenty of interactive fan service and digital signage innovation that took place at the Georgia World Congress Center (Building B) next door to the big game in Atlanta from January 26 through February 2. Featuring everything from a digital Super Bowl ring gallery to projection mapping on the exterior of buildings to immersive drilling experiences like a Combine Corner and a Fan Profiler sponsored by companies like Under Armour and Ticketmaster, this co-located Super Bowl attraction cleverly employed technology to provide a celebration of football for kids of all ages. Check out Digital Signage Connection’s video coverage below and see the interactivity in action…

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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