Cipriani 25 Broadway, the 22-story edifice in Lower Manhattan’s Financial District, has been many things and served many purposes in its 99-year history. That includes being the Standard & Poors Building, Cunard’s ticketing hall in the 60s, home to a post office for 30 years, and an official New York City landmark. In 2014, the Great Hall was leased for transformation into an event venue by impeccable Italian hospitality brand Cipriani. Now, that iconic Neo-Renaissance interior has been digitally scanned and projection-mapped in 360 degrees for a surreal and beautiful visual experience called SuperReal, which throws everything from tumbling confetti and laser grids to abstract art extravaganzas at its audience.
Presented in partnership with Cipriani by Moment Factory, the internationally acclaimed entertainment studio using multimedia to create otherworldly immersion at concerts, retail spaces, ceremonies and other venues, this visual spectacle was powered by the company’s designer X-Agora Multimedia Software. Its effect is heightened by the fact that half of the building’s 12,000-square-feet floor is covered with mirrors that reflect the 30-foot vaulted ceiling and maximize the imagery. Check out the video below for a sneak peek inside:
SuperReal even adjusts content by age, offering projections for kids as well SuperReal Classic for adults over the age of 21 on Friday and Saturday nights. This experience comes with a ticket for one free Cipriani Bellini. It’s kind of like the Manhattan version of midnight bowling, but with more style, much better graphics and slightly less physical excursion.