Taco Bell Cantina: Part Sports Bar, Part Digital Signage Shrine

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Las Vegas, Nevada is a great town for digital signage. In fact, it’s one of the very best, and that’s not just because our Digital Signage Expo is held at the Las Vegas Convention Center every year. It’s because Sin City’s claim on glitz and glamor is often inherently visual, which makes for a 24/7 barrage of eye-catching, unforgettable communications. The latest notable addition, and our Installation of the Week, is Taco Bell’s new two-storey Flagship Cantina at Harmon Corner.

What is the installation, you may ask? Well, it’s the entire flagship establishment itself as it boasts several digital menu boards and a 4-by-4 video wall streaming video, sports and social media entertainment on top of a serious gift shop, in-house DJs, VIP lounges and an open kitchen design.

This new and dangerous outlet for administering your 4th meal of the day opened at 10 p.m. on November 14 as link number-7,000 in the Taco Bell chain and will remain open 24 hours a day and seven days a week indefinitely. The flagship cantina menu features all of your standard faux-Mexican favorites plus beer, wine, liquor and eight different flavors of alcoholic slushy waiting to be served up in 32-ounce containers from swirling taps embedded in the wall. In addition to opening three other cantinas around the country, Taco Bell has also refreshed their logo to reflect this move into sports bar territory.

“When you think of flagship, you think of everything you love about the brand put together in one place,” Taco Bell’s PR Manager Matt Prince told the Las Vegas Review Journal. “Everything that you love about the brand is really all compacted into one beautiful place. When we were thinking about places to go, Las Vegas was top of the list. It truly is an amazing location.”

Taco Bell has owned the drive-thru for decades now. Perhaps this is the beginning of a journey towards a new business monopoly.

About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, TBO.com, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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