As part of its continued international growth, Talon has extended its global independent OOH offering, with the addition of market leading digital OOH creative services specialist Grand Visual, and its digital OOH Ad tech provider QDOT.
The strategic acquisition enables Talon to further enhance its abilities across the US and to manage the increased demand for dynamic utilization of the digital landscape as the OOH industry evolves. Through this extension of services and abilities, Talon will continue to develop new ways to better serve clients and contribute to making the industry ‘Smarter as Standard’.
Grand Visual and QDOT employ 48 people globally, across London, New York and a development hub in Montevideo, Uruguay. Both companies will continue to run with the existing management structure, led by founder and chief executive Neil Morris, and Grand Visual managing director Dan Dawson and QDOT managing director Ben Putland.
Grand Visual will retain its identity, and continue to work autonomously with agencies, media owners and client brand teams, including Warner Brothers, Amazon Studios, Netflix and Spotify.
The purchase follows Talon’s acquisition of US independent OOH media agency Grandesign earlier this year, along with the launch of international network Plexus, connected traveller offering Latitude and proprietary Ad tech platforms Plato and Ada.
Barry Cupples, Group Chief Executive Officer at Talon commented:
“As we continue to invest in our proposition as a global independent OOH media specialist, we are excited to bring Grand Visual and QDOT into the Talon Group. QDOT’s world leading technology platforms and Grand Visual’s expertise in digital storytelling, means we are in an enviable position to offer true end-to-end service for our clients – as well as providing a tailored solution to those who need to plug specific services into their own OOH ecosystems.
“As the industry moves towards a more evidence-based economy, we feel confident that the breadth of our experience, services and capabilities will help to elevate client services further enhancing our smarter as standard approach.”
Neil Morris, Founder and Chief Executive Officer of Grand Visual and QDOT said:
“I am proud of the entrepreneurial teams we have in place and the global, future-facing services we have developed. Digital OOH offers an incredible canvas that is crying out for intelligent, interoperable solutions to help brands drive meaningful results. Joining the Talon Group will enable Grand Visual and QDOT to integrate with complementary services, such as Plato and Ada to facilitate scale at an even faster pace.”
About Talon: Talon Outdoor is a truly independent Out of Home media specialist and a significant player in the Out of Home agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open working between agencies, clients and media partners.
Talon has achieved the Campaign Best Places Number 1 Medium sized UK Company to Work For and has also featured in the Sunday Times Fast Track 100, as No. 1 in Best Companies and in LSE’s 1000 Companies to Inspire Britain.
Talon handles the Out of Home media for several of the UK’s leading advertising brands through Omnicom Media Group UK agencies, along with other agencies including AMS Media Group, JAA, Goodstuff, Ptarmigan Media and Republic of Media.
Talon has offices in London, Manchester, New York and San Diego, plus several other US cities, and has built an OOH planning and buying network covering US, Europe, Asia and Latin America covering 75 markets.
About Grand Visual
Grand Visual is an award-winning production company providing creative services for digital OOH. Made up of experts in creative, technology, production, storytelling, and digital marketing, Grand Visual craft compelling stories which maximise the effective use of digital OOH for advertisers and agencies around the globe. For more information visit www.grandvisual.com
QDOT is an independent ad tech business delivering smarter campaign management for digital OOH at scale. The suite of platforms allows advertisers and agencies to efficiently deliver, track and optimise campaigns with real-time, reactive messaging and scheduling capabilities.
QDOT offers some already well-established platforms including OpenLoop and FileDrive, which to date, have delivered over 1,600 campaigns across Europe, Asia, Australia and the Americas. With offices in London and New York, QDOT is trusted by some of the world’s largest OOH media buyers. For more information visit www.q.media