New York, NY – August 27, 2020 – Talon, a leading independent Out of Home (OOH) media specialist, today announced a strategic partnership with Havas Media Group to provide its OOH services, proprietary technology and data platforms to the agency’s blue-chip clients. The collaboration, expanding from the UK now to North America, is designed to ensure Havas maximizes the full potential of OOH advertising as part of a cross-platform strategy.
Havas Media Group, owned by Vivendi, one of the world’s largest integrated content, media and communications groups will leverage Talon’s full-service offering across digital and traditional outdoor media to further deliver on their brand promise of creating meaningful media experiences. Anchored in its ‘Smarter as Standard’ philosophy, Talon provides strategic OOH planning, audience-driven targeting, media buying and execution, creativity and outcome-based measurement.
“Our expanded global partnership with Havas is a testament to our track record of client success in producing effective, award-winning creative campaigns and we look forward to emulating such accomplishments in North America,” said Barry Cupples, Chief Executive Officer of Talon Group.
“Talon brings an impressive track record in working with global brands and producing award-winning campaigns,” said Peter Mears, CEO at Havas Media Group. “This partnership fits into our global operating system that is Mx, which provides our clients the tools to build more meaningful media experiences creatively and at scale.”
Talon will serve Havas clients across industries with specialists embedded into every stage of the campaign process to drive results.
“Our partnership with Havas underscores our commitment to building long-term impactful relationships,” said Jim Wilson, CEO of Talon North America. “During this transformative time for the OOH industry, we’re optimistic in our consultative client approach and proven ability to deliver integrated campaign strategies that reach audiences at scale.”
According to the OAAA, OOH advertising is the fastest growing traditional media in America – more than TV, radio, and print. And yet it is anything but traditional. With strategic planning and intelligent targeting, it drives lift, recall and ROI.
Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients and media partners. Headquartered in London and New York with additional offices in Atlanta, Denver, Manchester and San Diego, Talon delivers expertise at the national, regional and local levels. Additionally, the agency has built a global OOH planning and buying network covering 75 markets across the U.S., Europe, Asia and Latin America.
About Havas Media Group
Havas Media Group (HMG) is the media experience agency. HMG delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. HMG is part of the Havas Group, owned by Vivendi, one of the world’s largest integrated content, media and communications groups. HMG also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to more than 10,000 specialists across 150 countries worldwide, with 62 Villages. Global clients include Hyundai Kia, Puma, TripAdvisor, Michelin, Telefónica, Swarovski, Reckitt Benckiser, among many others.
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