London, UK (Jan. 27th, 2020): Talon Outdoor, the independent Out of Home media specialist, has announced today that Imran Elahi has been appointed to the newly created role of Head of Digital. Elahi is charged with driving digital OOH innovation alongside Talon’s Strategy and Transformation teams.
Elahi has more than 10 years of experience in digital marketing and AdTech, including roles as Sales and Commercial Lead at UserTribe and Criteo, and as a Digital Consultant at Accenture Interactive where he helped to guide major UK businesses through programmatic in-housing and proprietary AdTech development processes.
Elahi takes up the Head of Digital role immediately and is based at the London head office, reporting into Jonathan Conway, Chief Strategy Officer of Talon.
James Copley, UK CEO at Talon said: “Smarter as Standard is at the heart of what we do. We have invested heavily in our proprietary AdTech platforms designed to automate OOH targeting and buying to deliver evidence-based outcomes for advertisers’. As a digital marketing expert for the agency, Imran’s role is an investment in the right skill sets to help drive the effectiveness of those products for our clients.”
Imran Elahi, Head of Digital, Talon added: “By answering the demands of advertisers for more data driven targeting and measurement, DOOH is poised for exponential growth. This is an exciting time to work in OOH and I am looking forward to capitalising on Talon’s industry leading platforms and playing my part in the broader technology-driven transformation the medium is undergoing.”
Talon continues to grow and expand its footprint in the UK and globally through OOH AdTech solutions and organic revenue growth, alongside the recent acquisitions of Grand Design and Grand Visual.
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About Talon: Talon Outdoor is a truly independent Out of Home media specialist and a significant player in the Out of Home agency sector with a focus on delivering smarter, creative, technology-led and integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open working between agencies, clients and media partners.
Talon has achieved the Campaign Best Places Number 1 Medium sized UK Company to Work For and has also featured in the Sunday Times Fast Track 100, as No. 1 in Best Companies and in LSE’s 1000 Companies to Inspire Britain.
Talon handles the Out of Home media for several of the UK’s leading advertising brands through Omnicom Media Group UK agencies, along with other agencies including AMS Media Group, JAA, Havas Media Group, Goodstuff, Ptarmigan Media and Republic of Media.
Talon has offices in London, Manchester, New York and San Diego, plus several other US cities, and has built an OOH planning and buying network covering US, Europe, Asia and Latin America covering 75 markets.