Talon Outdoor, an independent Out-of-Home (OOH) agency, today announced its expansion into the U.S. market. From its New York office, Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact.
Irina Zeltser has been appointed Managing Director and will run the agency’s U.S. arm. James Copley, a founding partner of Talon will be providing support and will oversee the operation while Ruth Schinn has been hired as Director. Additional appointments will be announced.
Talon’s US operation is a joint venture with Holt Media Companies, Inc, who will be providing a high-end perspective on the U.S. landscape. Together with Ptarmigan Media, founding agency partner, Talon will also extend its work with heritage partners Grand Visual and Blis.
“Talon has established a strong track record of success in the UK built on a heritage of delivering smarter, creative and effective OOH communications services, and we are thrilled to extend this capability into the U.S. market,” said James Copley. “With Irina and Ruth’s leadership and with the support of our partners, we are well positioned to thrive in a resurgent U.S. market.”
“We are very pleased to help drive value in the US for Talon”, said Patrick Martucci, Chief Executive of Holt Media Companies, adding, “We are extremely selective with whom we align our interests, and have great admiration for the Talon Brand, its business ethos and its leadership.”
Zeltser joins Talon from Project X (PJX), where she deepened her proven track record of successfully building OOH agencies. Schinn has enjoyed a lengthy career in the U.S. market, having held senior positions at Posterscope and Kinetic.
“This is an exciting time to be in the industry, with the advent of new digital technologies, audience targeting and measurement capabilities that continue to lift the medium as a whole,” said Zeltser. “We intend to embrace the ongoing digital transformation in OOH, employing an approach that leverages all of the technological and creative assets at our disposal to smartly deliver the most effective and accountable integrated campaigns for our clients.”
Over the past five years, Talon has established itself as one of the premier OOH agencies in the UK. As a result of working with a number of agencies, particularly Omnicom Media Group, Talon is known for generating outstanding, award winning work for some of the most progressive and recognizable brands including Google, Disney, Sony Pictures and McDonald’s. The management team have established a culture of entrepreneurialism and collaboration that it intends to bring to the U.S. market.
“People and culture are a core focus of Talon’s heritage and will continue to be a central element of our philosophy in the U.S.,” said Schinn. “Our clients will recognize our people as being nimble, creative and willing to push boundaries as a disruptor in our sector.”