The Content Workshop – DSE’s Latest Attendee Resource

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Workshop at DSE

Join us on Friday (March 29, 2019) of DSE week for an in-depth, full-day workshop on digital signage and video board content creation with a focus on real-world scenarios.  Industry experts will share proven tips and critical guidelines throughout the digital content lifecycle from creation and design to piloting, deployment, management and maintenance.  Between facilitated discussions, presentations and small group exercises, you will learn the essential importance of storytelling, strategy and the elusive art of content management.

The Content Workshop Agenda is organized by topic, with a different industry expert leading each discussion. After segments focusing on Design & Strategy, Prototyping, Content Planning, Storytelling, Data and the Art of Content Management respectively, participants will be divided into small groups to work together on a mock content project before presenting their work to one of the expert facilitators. For a full breakdown of the Content Workshop’s session titles and schedule, see below:

9 a.m. – WELCOME – Presented by OpenEye Global CEO/Founder Bryan Meszaros 

9:15 a.m. – DESIGN & STRATEGY

-Design-thinking Process for Innovative Digital Product

-How It’s Made: Tools and Techniques for Creating Digital Signage Content

10 a.m. – PROTOTYPING

-Knowing the Right Tactics & Timing to Prototyping

10:20 a.m. – CONTENT PLANNING

-Defining the Right Specs to Deliver Optimal Content

-Planning Effective Content Through Context and Hyper-Localization

11:05 a.m. – BREAK

11:25 a.m. – STORYTELLING

-Beyond Display: Connect Your People and Brand through Storytelling

-Delivering Integrated Brand Experiences that Connect Emotionally

12:10 p.m. – DATA TELLS A STORY

-Demystifying Data: How Digital Signage Transforms Analytics into Employee Advocacy

12:30 p.m. – THE ART OF CONTENT MANAGEMENT

-Getting the Impossible Right – Understanding the What and How of Content Management

-The Long-Term Game: How to Best Utilize Digital Signage

1:15 p.m. – LUNCH

2:15 – 4 p.m. – WORKSHOP EXERCISES

4 – 5:30 p.m. – GROUP PRESENTATIONS

For more specific information about each industry expert speaker and their topics, visit https://www.digitalsignageexpo.net/content-workshop

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