Thursday, May 18 Webinar to Discuss Which is More Important, ROI or ROO?

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AtlantaDigital Signage Connection (DSC), the news and information portal supported by Digital Signage Expo as its year-round resource for digital signage professionals and end users invested in the digital signage space, announced the latest installment of its monthly webinar series will take place Thursday, May 18, at 2 p.m. EDT.

Mark Geiger, Advertising Sales Manager of Products and Services for the Georgia World Congress Center and Ryan Postel, Director of Media for Outcome Health, will co-present “Which is More Important, ROI or ROO?” a topic that was also addressed by the Digital Signage Expo Advisory Board’s Out-of-Home Network Council last September.

How to justify the cost of a digital signage network installation, or additional upgrades or enhancements, continues to be a hot topic of discussion among those who must present business cases to management.

“It depends on what your objective is regarding the digital signage installation,” said Geiger. “We use our digital signage network to inform customers and guests. Additionally, we use the same signage to sell advertising and sponsorship.”

“As a mission-driven company, alignment along objectives is critical in our environment, even when making low-level decisions around our signage network,” said Postel.

More information on this and other Digital Signage Connection webinars can be found at

https://www.digitalsignageconnection.com/webinars.

Attendance for the 30-minute webinar is free, but registration is required at

https://www.anymeeting.com/AccountManager/RegEv.aspx?PIID=ED50DA86884738

The monthly webinar series, sponsored by NEC Display Solutions, will focus on topics relevant to all aspects of digital signage from technology to content, including:

  • June 15 – How to Incorporate Social Media Effectively in a Digital Signage Network

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About Digital Signage Connection

Digital Signage Connection (DSC) was launched in 2011 to provide an online link to the digital signage community for industry rookies and veterans alike. DSC creates a connection between end users, integrators and digital signage providers through a combination of real-life examples, industry news, webinars and featured blog posts. In partnership with Digital Signage Expo (DSE), DSC established a year-round news and information source for the largest international trade show and educational conference exclusively dedicated to digital displays, interactive technology and digital communications networks. With content updated daily and six newsletters per month, Digital Signage Connection is the top news and education source for the industry.

About NEC Display Solutions

NEC is a leading provider of innovative desktop LCD monitors, professional-grade large-screen LCD displays, a diverse line of multimedia projectors, and integrated display solutions. NEC is an industry leader in digital signage, providing expertise in creating customized display solutions and has the ability to fulfill any digital signage need.

About Digital Signage Expo

DSE, produced by Exponation LLC, is co-located with the Digital Content Show, and will be held at the Las Vegas Convention Center March 28-30, 2017 with access to the Exhibit Hall March 29-30. DSE is the world’s largest and longest-running conference and trade show exclusively dedicated to showcasing innovative digital communications and interactive technology solutions for customer- and employee-facing organizations. Launched in 2004, DSE was the first event for the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end-user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators.

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