ST. PAUL, Minnesota, May 4, 2017 — At the 2017 NAB Show last week, Tightrope Media Systems was presented with one of only four 2017 ACE (Awesome Cool Exhibits) Awards by the NAB Show. Tightrope took the Small Island Award, which recognizes the best creativity (use of color, sound, light and other creative elements), effectiveness (how well the booth draws in and engages the visitor), and overall structure (quality of the build and innovative use of materials) of booths from 400 to 999 square feet in size.
With more than 1700 exhibitors at the 2017 NAB Show throughout three halls, the peer-driven ACE Awards recognize a very select few for their innovations in booth design and execution. Tightrope’s exhibit drew constant attention from attendees thanks to a large 12-panel video wall—powered by its Carousel Digital Signage Software—that emphasized the company’s creative chops over traditional branding. For example, a custom “Alice in Wonderland” animation, created in Adobe After Effects at a resolution of 6480×6060, spanned the entire video wall, with a master render that wound up just over 18 times the size of full HD. This provided an escape for attendees hit with a constant barrage of company branding and product advertising.
“We saw the 12-panel video wall as a way to get people talking,” said Amber Ward, creative director, Tightrope Media Systems. “So instead of going with typical branded messaging, we decided to go bold and do something totally unique. We hoped that bright colors and whimsical animations would attract visitors and spark conversations. The result? We were told more than once that the booth was a magnet.”
The Tightrope Creative Services team worked closely with Exhibit Partners to bring the full booth design to life, turning the initial design concepts into a final exhibit with running content in less than six months.
“The fact that we achieved a booth design that offered something unique to visitors in such a short amount of time is significant, but we’re most proud of the passion, hard work, creativity and dedication that went into this design,” said Michelle Alimoradi, marketing manager, Tightrope. “Since we typically handle all of our branding and design concepts in house, we wanted to choose a partner whose creative vision would mesh with ours. Exhibit Partners exceeded our expectations by developing the perfect framing for our digital products, creative design and brand. It’s functional and professional, yet still funky and fun. It embodies our company culture to the letter.”
“Utilizing Carousel Digital Signage Software in conjunction with the frame accurate synchronization capability of BrightSign media players, the master composition was framed across the 12 panels so that only one piece of the animation filled the entire display,” said Brook Grubs, director of professional services, Tightrope Media Systems. “The content was encoded into H.264 video with an mp4 wrapper, and everything played back in perfect synchronization to form one giant, very high resolution video. The power and flexibility of Carousel software makes it very easy to build custom channels like these, whether on the trade show floor or for an end user. It’s what we do every day within the Tightrope Creative Services team.”
The 2017 NAB Show, one of the largest trade shows in the world, ran from April 24-27 and covered more than two million square feet of exhibit space. The company will show a similar exhibit at the upcoming InfoComm 2017 show in Orlando (June 14-16), which will serve as the official AV industry event debut of Carousel 7.0, Tightrope’s latest Carousel Digital Signage Software release. More information on Carousel Digital Signage Software can be found at www.trms.com.
About Tightrope Media Systems
Founded in 1997, Tightrope Media Systems is the pioneer of web-centric digital signage and broadcast automation systems. It provides station automation, video servers, Internet video on demand, live streaming and the Carousel Digital Signage system. Tightrope’s award winning systems are used throughout the world. You can reach Tightrope Media Systems at (866) 866-4118 or visit them on the web at https://www.trms.com.
Editor’s note: This video captures an interview between an ACE Awards judge and Tightrope CEO JJ Parker following receipt of the award.
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