Toronto-Based Adapt Media Joins DPAA


NEW YORK, July 22, 2020DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital, announced today that Adapt Media has joined the association.

Headquartered in Toronto, Adapt Media is celebrating its 22nd anniversary as a leading provider of OOH, digital and print media across Canada, delivering 500+ million monthly impressions.

Barry Frey, DPAA President & CEO, said, “I’ve known Jamie Thompson for many years and am proud to now have Adapt Media as part of our community. Adapt Media has a stellar reputation for helping brands connect with consumers through digital out-of-home media, including the development of bespoke media networks that address advertisers’ specific needs. We are pleased to welcome one of Canada’s great media companies to our member community.”  

Jamie Thompson, CEO, Adapt Media, said, “We look forward to working with Barry, DPAA and its members – including many of our Canadian friends – on initiatives that will help us and the entire OOH industry continue to prosper and grow.”

About Adapt Media

Adapt Media is a trusted Canadian OOH provider, focused on providing advertising space at thousands of convenience stores across Canada, Plaza Premium airport lounges, DriveTest Ontario centres, and large format billboards. Adapt Media’s sister company, Chameleon Digital Media, is a full-service digital agency with expertise in mobile location data. Now in its 22nd year in business, Adapt Media has grown to include media solutions in over 650 cities and towns across the country and is well known for building new custom ad networks at clients’ requests.

 About DPAA

DPAA is the leading global trade marketing association connecting out-of-home media with the advertising community while moving the industry to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Town Hall,” “DPAA Davos” and “DPAA Task Force.” DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.

DPAA membership also includes admission to quarterly town hall meetings and access to curated VIP tours and meetings at CES and Cannes Lions. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13.


Facebook: @DPAAorg

Instagram: @dpaa_org



Barry Frey on Twitter: @barryfrey



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