NEW YORK, March 1, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that Media City, a non-traditional media company that offers a portfolio of innovative, creative and impactful ad spaces, has joined the association.
“Media City is aptly named, as they offer impactful, targeted ad opportunities on digital screens in Canada’s major cities,” said Barry Frey, President & CEO of DPAA. “We are delighted to welcome this fast-growing company to our membership ranks and look forward to helping to pave the way for additional growth opportunities in the future.”
Sylvio Deluca, CEO, Media City, said, “We were the first company in Canada to start selling Outdoor Digital, almost 20 years ago. Joining DPAA, Barry and his team feels like coming home again. We’re thrilled to be part of this organization.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Media City (www.mediacityads.com)
Media City is a non-traditional outdoor company that offers a portfolio of innovative, creative and impactful ad spaces. Media City is ambitiously expanding its digital outdoor presence across Canada which currently stands at a total of 53 faces. Additionally, Media City’s exclusive venue-based networks include office towers, shopping centers, and resto-lounges.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising.
DPAA’s annual Video Everywhere Summit brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit was held to a standing room only crowd in New York on November 1. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey