Check out NexNovo Technology’s new XRW3 transparent LED Display, which is being put to good use at the Mercedes roadshow in China, where the screen glides along a motorized track in sync with graphics that seem to trace the vehicle. There are plenty of use cases across industry verticals to dream up for this kind of transparent display, which provides a fancy sort of laser-scanned x-ray vision. But we’re guessing everyone is about to see a whole lot more of this kind of thing used initially as ad teasers or sneak peeks inside a product—exclusive previews and demonstrations of state-of-the-art functionality. See the video below:
Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa, TBO.com, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival. In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.