truDigital Signage Partners with Current, Powered by GE, to Increase the Impact of In-Store Digital Marketing

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SANDY, Utah, March 1, 2017 /PRNewswire/–Today, leading signage software provider truDigital announces it is partnering with Current, powered by GE to bring its trusted digital signage solutions to businesses worldwide. The new alliance will facilitate the integration of Current’s intelligent app services for clientele in the commercial and industrial sectors.

Leading the industry in development and capabilities of digital signage, truDigital fulfills a unique niche in Current’s drive to build intelligent environments across industries. By pairing sensors and software with GE’s Industrial Internet platform, Predix*, Current will allow customers to utilize signage as a communication system to increase operational efficiency with a focus on efficient energy usage.

“In our mission to help businesses harness the Industrial Internet to become more efficient and productive, we need to work with application partners who are experts in their respective fields,” said Robin Baker, Head of ISV Alliance & Director of Partner CoE. “Every aspect of our world is becoming digitized, including signage, and truDigital will help our customers improve communications and optimize their space.”

Digital signage is traditionally used for advertisements, wayfinding guides, and corporate communication messages. However, today’s digital signage solutions offer more than passive options. Digital signage has evolved into a tool that helps companies enhance productivity and maximize energy usage. As these digital systems are positioned strategically, they’ll be turned into point-of-sale attention grabbers and influencers. truDigital Signage is well-positioned to deliver these capabilities to clients of Current.

“This partnership will bring energy-saving solutions to a large range of businesses,” says Michael Peine, Media Relations Manager of truDigital Signage. “We’re extremely excited to work with Current, and look forward to providing solutions to help build and grow healthy companies,” Peine said.

About Current, powered by GE
Current is the digital engine for intelligent environments. A first-of-its-kind startup within the walls of GE, Current blends advanced energy technologies like LED and solar with networked sensors and software to make commercial buildings and industrial facilities more energy efficient & productive. Backed by the power of Predix*, GE’s platform for the Industrial Internet, and a broad ecosystem of technology partners, Current is helping businesses and cities unlock hidden value and realize the potential of their environments. www.currentbyge.com

About GE
GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the “GE Store,” through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of industry. Visit https://www.ge.com/ for more information.

About truDigital Signage
truDigital Signage is a Utah based software company that specializes in software-as-a-service for digital signage networks around the world. They focus on producing affordable, high quality, innovative digital signage technology that makes digital communication cost effective and more efficient to operate. They continue to pioneer digital signage products that push the boundaries of digital signage capabilities and functionality. For more information, please visit www.trudigital.com.

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