NEW YORK, Aug. 22, 2018– DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that Tunity has joined the association.
Tunity enables users to scan a muted live TV and get synchronized audio streamed directly to their mobile device in real-time. The technology is targeted to gyms, bar/restaurants, hospitals, waiting areas and universities, and for the hearing impaired.
Yaniv Davidson, Founder and CEO of Tunity, said, “Our goal is to revolutionize the out-of-home viewing experience for consumers, and to provide a means of measuring viewership of any OOH screen with unprecedented accuracy. Currently, our focus lies in live television but we are exploring the possibility of applying our first-of-its-kind technology to digital out-of-home screens and billboards in Times Square and other locales and venues. Our membership in DPAA will enable us to better evaluate and accelerate these opportunities.”
Barry Frey, DPAA President & CEO, said, “Tunity has developed a technology that addresses a genuine need in the marketplace and opens up a whole new realm of possibilities for brands. We look forward to helping them grow their business by providing networking opportunities and a wide range of intel.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Tunity (www.tunity.com)
Tunity developed the first application of its kind which allows users to hear live audio from muted televisions directly on their mobile devices. Through a patented deep learning and computer vision technology, Tunity identifies a live video stream and its exact timing, syncing the audio with the user’s mobile device. Based in New York City, Tunity is on a mission to revolutionize the out-of-home TV experience and transform the way brands engage with consumers. Tunity currently supports more than 100 channels in the United States, including CBS, CNN, and ESPN. To download the app and learn more please visit www.tunity.com or for more information please feel free to contact us at Partners@tunity.com
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey