NEW YORK, August 16, 2018 – DPAA, the leading global organization for everything digital out-of-home, announced today that UK-based Trueform has joined its membership ranks.
Trueform is a leading designer and manufacturer of digital advertising displays, electronic public information displays and interactive information kiosks for both outdoor and indoor applications. With over 40 years of experience, Trueform has more than 150,000 products, including digital out-of-home displays, installed worldwide.
Barry Frey, DPAA President & CEO, said, “Trueform is an innovative company with a broad network of indoor and outdoor screens. We look forward to sharing best practices with them and to helping them continue to grow their business.”
Jonathan Morley, CEO, Trueform, said, “We are excited about having this opportunity to become active, involved members of DPAA, and derive the many benefits that come with it.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About Trueform (www.trueform.co.uk)
Trueform, a pioneering technology and manufacturing company, provides leading products, specialist engineering solutions and field support services for all modes of passenger transport. Operating internationally, Trueform holds contracts with major cities for the design, manufacture, installation and maintenance of premium quality, intelligent solutions for public transportation, intelligent mobility, smart city, zero emission, EV charging and digital display communication. Formed in 1977, Trueform quickly established itself as the market leader and leading innovative company in the intelligent transport systems, smart city and low/zero emissions industries. Trueform’s products can be seen across the world in cities large and small, providing vital services for commuters, travelers and the public every day.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey