NEW YORK, Nov. 5 2018– DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that UK-based voodooh has joined the association.
voodooh is a 100% independent DOOH company producing innovative, award-winning campaigns, specialist project delivery and consulting services for media owners and brands.
Membership in the DPAA community brings multiple benefits, including admission to quarterly “mini summit” meetings with industry leaders, access to curated VIP tours and meetings at CES and Cannes Lions, an extensive database of research, best practices and case studies, tools for planning, training and forecasting, social media amplification, publication discounts, media partnerships, insights on software and hardware solutions, marketing campaigns and more.
Barry Frey, DPAA President & CEO, said, “voodooh is a multi-faceted company that provides a brilliant range of incredibly valuable services to DOOH media owners and advertisers in the UK and worldwide. They have a fantastic track record of delivering high quality work, and are well respected within the DOOH sector. They’re a great addition to our community of members and will have a great deal to add to our discussions on how to continue to grow DOOH globally.
Keith Nilsen, Founder, voodooh, said, “We’re thrilled to be joining DPAA. They’re fantastic champions of the DOOH industry, and business accelerators of the companies within it. The scale of their membership, and the excellent, collaborative work they do, is testament to this. The more we work together as an industry, build best practices and share our successes, the bigger and better DOOH becomes. We look forward to meeting with and working with the team and wider membership base.”
About voodooh (www.voodooh.com)
Launched in 2016, voodooh is a 100% independent, Digital OOH company based in London. They work with UK and global clients, providing innovative, cost-effective digital content production, delivery, systems development and consulting services. They are focused on establishing industry solutions, driving Digital OOH best practice, and co-developing and delivering innovative, intelligent projects that push the industry forward. They have worked with many of the world’s largest OOH media owners, and multiple global brands to deliver both groundbreaking and award-winning work. Learn more at voodooh.com and @voodooh_ on Twitter.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit was held October 30 in New York.
Recently, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative will provide a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey