ATLANTA, GEORGIA, May 23, 2019 — Casinos strive to create environments that encourage fun and games, and when New York’s Seneca Niagara Resort & Casino renovated its lobby, they realized they had an opportunity to ‘wow’ their guests with a huge digital display and engaging visual content. After considering several options, it became clear that a NanoLumens Nixel Series™ curved LED display was the ideal canvas to excite and engage guests the moment they enter. Mounted on a curved wall behind the reception desk, the 64.5-foot-wide by 6-foot-tall, 2.5 mm pixel pitch NanoLumens display captivates every visitor with high definition video and digital visuals that showcase Niagara Falls scenery and local native culture.
According to Mike Epstein, Principal at technology consulting firm D3, Inc., which oversaw selection and installation of the new lobby technologies, the NanoLumens Nixel Series was by far the best digital display solution for this location and the casino’s desired content.
“The curved wall behind the reception desk was already designed and built, so when choosing a display, we knew that a custom solution would likely be the best option,” Epstein said. “Using an off-the-shelf projection system or a wall of LCD monitors wouldn’t provide nearly the same guest experience or versatility that the NanoLumens display offers. We were able to maximize the size of the digital canvas since NanoLumens can manufacture to any desired size and curvature, while also delivering the superior brightness and color accuracy required for Seneca Niagara’s sunlit lobby.”
While Epstein presented multiple options to the casino, it was clear that NanoLumens’ best-in-class six-year warranty, reliable performance and simplified front-accessible maintenance couldn’t be matched by any other digital display solution. It was the ideal technology to create a seamless, ultra-wide digital canvas to present exciting, sweeping landscapes and digitally-generated visuals.
Jeff Wyatt, Owner of Las Vegas-based content studio Dreamlab, produced a number of locally-inspired content pieces including a scene that places viewers at the base of the incomparable Niagara Falls, and another showing a lush forest as an eagle flies across the entire 64.5-foot display, taking nearly 10 seconds to do so.
“Working with a display this large and wide enables me to produce unique content that captures viewers’ attention and can make a real emotional impact with dramatic motions and scenery,” Wyatt said. “The NanoLumens display itself is ideally suited for this type of space, because it has excellent off-axis viewing that ensures each pixel is clear and bright without any distortion, no matter where the viewer is standing. Whether there are digital shapes flowing and refracting across the display, or an eagle peacefully gliding across guests’ entire field of view, the experience is unforgettable.”
The display’s unique aspect ratio of nearly 10 to 1 utilizes NanoLumens’ 2.5mm pixel pitch technology to offer 8K resolution that is clear and sharp from any distance. The display is also brighter than an average installation requires, producing 1650 nits to outshine sunlight that fills the space through a wall of large windows. The display is recessed into the curved reception wall, making the front-accessible design of NanoLumens’ Nixel Series a must-have feature to simplify and expedite future maintenance so the display never has to be out of service for long repairs.
“This is a real showpiece for the Niagara area, placing Seneca Niagara Resort & Casino at a higher level of digital infrastructure and audience engagement,” said Dave Merlino, NanoLumens VP Sales. “A display of this size and quality used to be found only in extremely select locations like Times Square or the Las Vegas strip, but NanoLumens installations around the world have proven the value and impact that a large, seamless display can have when paired with the right visual content.”
Bill Riley, Regional Director at Sensory Technologies, which performed the installation, noted how the cooperation of various partners is crucial to the success of a major technology installation.
“Projects of this scope and complexity can be very challenging,” Riley said, “especially when the client has a tight schedule and a grand opening deadline to meet. One of the reasons Sensory Technologies is successful with these types of projects is because we work with technology partners, such as NanoLumens and D3, who understand that we need to produce an outstanding experience for the end user. NanoLumens produces a high-quality product and provides excellent support to our implementation team, and D3 specified NanoLumens because of their unique ability to fill a 64-foot curved wall with eye-popping high-resolution video. The overall team worked really well together, and we were fortunate to be part of such an exciting project.”
About Sensory Technologies
Sensory Technologies assists companies in the integration of audio and visual communication technology. To highlight a few, our service offerings include video conferencing system design, web streaming and distribution, sound and acoustic design, video and audio integration, and management of support services. Our mission is to provide technology expertise that enables organizations to communicate, collaborate, and prosper. Our mission is supported by our core values: Creative Solutions, Awesome Support, & Real Engagement. These core values derive from our philosophy of hiring and retaining superior people and earning customer loyalty. For more information visit www.sensorytechnologies.com.
About D3, Inc.
With broad AV and IT product and solutions knowledge and visibility to future product and solutions direction, D3, Inc. practices an open source approach towards the many technologies in the marketplace and recommends the best alignment of technology to client needs. D3, Inc.’s business model provides solution and product advice that is not affected by competing agendas: no distributor relationships, no product markups or percentages and no short-term thinking. For more information, visit www.d3elvnv.com.
About Seneca Niagara Resort & Casino
Seneca Niagara Resort & Casino is located just minutes from the world-famous NIagara Falls in Western New York, near the Canadian border. The property is open 24 hours a day, seven days a week and 365 days a year. Guests can enjoy 147,000 square feet of gaming space with more than 3,000 slot machines and 80 table games, 10 restaurants, live entertainment and a AAA Four Diamond Award-winning, 26-story hotel with 604 deluxe rooms and suites, a spa and salon, fitness center, indoor pool, and STIR-feature bar with live entertainment and signature cocktails. For more info visit www.senecacasinos.com.
Headquartered in Atlanta, Georgia, NanoLumens partners with clients to create uniquely compelling, interactive LED visualization solutions that take the guesswork out of owning a display network. As the fastest growing visualization company in the US, our experiential LED displays exceed the imaginations of global clients in retail, transportation, corporate, gaming, higher education, sports and arenas, and houses of worship. Through world-class proprietary technology, NanoLumens displays are ultra-thin and lightweight, energy efficient and available in any size, shape or curvature. NanoLumens solutions are proudly designed and assembled in the United States of America and come backed by an industry-leading six-year warranty. For more information, visit www.nanolumens.com.