As of July 2019, the city of Charlotte, North Carolina is officially one of the top three fastest-growing metropolitan and multicultural areas in the United States, basically doubling its total population in the past two decades. Just have a gander at the town’s recent job growth, GDP, salary rate hikes and cost of living, not to mention low crime rates and a relatively clean metro environment with four distinct seasons, and it’s not difficult to understand why people of all creeds and colors are flocking. This increasingly diverse populace has now been captured and reflected by ”Unify” – an atmospheric and generative art piece from Second Story that capitalizes on swirling the entire color spectrum together in vivid detail.
The 64-foot by 36-foot imagery of Unify, which almost resembles a space nebula or waterfall of pigments, lives in the inaugural building of Charlotte’s Legacy Union – a new 10-acre, mixed-use development intended to be a community gathering place paying homage to Charlotte’s rich history while also celebrating the promise of its future. Perhaps Second Story put it best when they said that Unify’s “ever-changing swirl of colors reflects the vibrancy of a city where all the right elements are coalescing to form something new and beautiful.”
The display itself, built by NanoLumens with AV integration by Cenero, is now known as the world’s largest 4K LED wall display, and thanks to an ingenious algorithm from Second Story’s team, Unify never uses this canvas for a repeat visual. Actually, the behavior of each pixel influences the other around it, thereby providing endless possibilities and yet another layer of metaphor for the concept of community. The piece, as an audiovisual attraction, is just one more reason for Charlotte to remain a relevant gathering place.
“We’re overwhelmed and saturated with advertising,” said Joel Krieger, Second Story’s Executive Creative Director. “It’s so refreshing to see more developers using canvases like this to inspire and enhance communities, built environments and public spaces.”
Check out the video below to see for yourself: