Using Water as Digital Canvas


Dubai’s flair for extravagance continues with this record-breaking installation at Festival Bay. Panasonic Marketing Middle East & Africa (PMMAF) and its local agent, Al-Futtaim Panatech (a division of Al-Futtaim Group), have partnered with Dubai Festival City (DFC) for streaming multimedia shows and groundbreaking projection mapping.

The endeavor was called IMAGINE by Laservision, and the collaborators employed Panasonic’s DZ21 laser projectors for their large lumen output and comparatively minimal footprint. Using this cutting-edge technology, the wizards behind the scenes were able to wow audiences with a location-based laser-light show and projection mapping that utilized the nearby Intercontinental Hotel as well as the water and fountain from the neighboring Dubai Creek as a canvas of sorts for the main attraction, which was dubbed Stardancer. The elemental theme continued with fireworks, explosions and the display’s tagline “Fire. Water. Light. Awe.” Check out the video below to see the revolutionary and monumental campaign in action.

The whole project represents 5,000 square meters of transformed surface area thereby creating an attraction for tourists and residents alike in an extremely challenging market. The projected image on the fountain was verified by the Guinness World Records as the largest water screen projection in existence on December 26th, 2016.


About Author

Jason Kushner is a videographer, editor, writer and filmmaker living in the Greater Atlanta Area. With an educational background combining film and journalism, Kushner has shot video and written for a myriad of publications and multimedia projects including Creative Loafing Tampa,, Starline Films and Digital Signage Connection. His 2009 documentary American Colonies: Collapse of the Bee became an Official Selection at 12 international film festivals, won Best Documentary at the 2009 Central Florida Film Festival and a John Muir Gold Award at the 2009 Yosemite Film Festival.  In 2015, he became Digital Media Editor for Digital Signage Expo, LightShow West and LED Specifier Summit and has since become Digital Content Manager for those shows’ parent company, Exponation.

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