The Value of Networking at DSE

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There are many reasons for wanting to attend DSE 2017:

  • You want to keep up to date on new products, services and applications.
  • You need to purchase products or services to launch, expand or update a digital signage system.
  • You want to network and exchange ideas with your peers.
  • You want to further your knowledge through professional education on topics relevant to the status of your digital signage network and your role in its operation.

While how you prioritize these reasons is an individual matter, you may not fully realize the power of face-to-face networking, or all that DSE offers in the way of both structured and unstructured networking opportunities.

It is telling that during the depths of the recession, when business leaders were expanding the use of virtual meeting technologies, fully 95 percent of a Harvard Business Review subscriber survey said that face-to-face meetings were “a key factor in successfully building and maintaining long-term relationships.”

“Emails and phones cannot deliver the level of confidence and understanding that in-person meetings bring to the table,” said one U.S. retail executive. “Face-to-face communication contact is the broadest bandwidth communication you can have in professional life.” (Source: “Managing Across Distance in Today’s Economic Climate: The Value of Face-to-Face Communication,” Harvard Business Review Analytic Services, June 2009)

The Meetings Mean Business Coalition puts it another way: “Great things happen when people come together. Face-to-face interaction is the platform where deals are struck, relationships are forged and ideas are generated.”

At a trade show and conference, you have the opportunity to network with exhibitors, speakers and fellow attendees. So, as you map out your plans to participate in DSE 2017, you’ll want to consider meeting with all three groups. These face-to-face interactions may occur on the show floor, in conference rooms or in a social setting, but it’s up to you to make them happen and for you to get out of these meetings whatever you may be seeking from your DSE 2017 participation.

What we would like to point out here are the various structured and unstructured formats DSE 2017 will offer for meeting fellow attendees and sharing ideas.

DSE will once again offer Industry Roundtables in a convenient location on the show floor — 42 in all! The Industry Roundtables provide the opportunity for peers within a specific industry segment, such as education, restaurants, retail, etc., to meet and discuss not only a common topic but also common interests. These discussions are facilitated by subject matter experts from both the exhibitor and end user communities, many of whom have led these small groups in the past.

Keep in mind that these “structured” networking opportunities aren’t the only ones available at DSE 2017: The exhibition offers a number of “unstructured” opportunities as well. For instance, DSE 2017 will feature a special area on the show floor, the End User Networking Center, for end users to meet and share ideas. Additionally, DSE will be working with the Digital Signage Federation to ensure that anyone who wants to discuss their digital signage with an industry peer has that opportunity.

Furthermore, to get a head start, why not join DSE’s LinkedIn Group to connect with attendees with similar interests? By discovering who else is going to the show in advance, you can set up appointments and develop a coordinated plan to maximize your visit. Better yet, join one of our nine industry-specific LinkedIn Subgroups to meet and swap ideas with your peers. You can also follow the official show hashtag on social media, #DSE2017, to begin and continue conversations.

And last but not least, especially after a long day walking the show floor, DSE 2017 offers you the opportunity to discuss the day’s events and meet new industry contacts at DSE’s cocktail reception at the Las Vegas Convention Center on Wednesday, March 29, 2017, 5:30 p.m. – 7:00 p.m. Your show badge is all you need to attend the reception.

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