NEW YORK, August 1, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Vector Media has joined its membership ranks.
Vector Media specializes in data-driven, innovative large-format transit advertising, traditional out-of-home media and the creation of interactive brand experiences in 55 markets across the country. The company’s current inventory of over 30,000 out-of-home faces includes public and private transit advertising, bulletins and street furniture.
Barry Frey, DPAA President & CEO, said, “Vector Media is a dynamic, growing company that offers exciting and effective opportunities for brands to reach on-the-go consumers. We are pleased to add their expertise and insights to our community of members.”
Marc Borzykowski, CEO, Vector Media, said, “We have long admired the job that DPAA has done in advancing the out-of-home industry, particularly as it relates to digitization and audience insights and we are proud to be joining them in their efforts. We believe this partnership represents an important moment in Vector’s transformation, and is particularly timely as we prepare to launch new digital offerings and data solutions.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Vector Media (www.vectormedia.com)
Founded in 1998, Vector Media specializes in large-format transit advertising, traditional out-of-home media and the creation of interactive brand experiences. The company’s current inventory of over 30,000 out-of-home faces includes bulletins, street furniture and over 20,000 transit advertising faces, including double decker buses, municipal transit, airport shuttles, custom route coach vehicles and trolleys. Vector Media maintains inventory in 27 of the top 35 DMAs including the only coast-to-coast double-decker advertising network in North America, which is composed of inventory in New York, Chicago, Los Angeles, Las Vegas, Philadelphia, San Francisco, Boston, Washington, DC, Houston, Miami, San Diego, San Antonio, Austin and Dallas. Vector’s rapidly growing experiential division integrates the company’s out-of-home assets and other capabilities through the creation of dynamic brand experiences.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2019 Video Everywhere Summit will be held October 15 in New York. DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Barry Frey on Twitter: @barryfrey