NEW YORK, May 20, 2020 – DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that Verizon Media has joined the association.
In conjunction with their association membership, Verizon Media’s Iván Markman, Chief Business Officer, will be featured on the “DPAA Short Connects” video series. In an interview released today, Markman discusses Verizon Media’s out-of-home business activity and bullish views on what the medium will mean to advertisers as the economy re-opens.
Verizon Media offers an industry-leading, omnichannel digital media platform to help advertisers and media owners plan, buy and scale digital media across screens. The company also offers the industry’s first full-stack digital out-of-home solution through its demand-side and supply-side platforms.
Barry Frey, DPAA President & CEO, said, “The presence of Verizon Media in the out-of-home space speaks to the digitization of our medium and the tremendous impact that programmatic holds to grow the space, particularly as brands need to quickly find ways to re-engage consumers as they once again are out and about. We welcome Verizon Media to our community of members and look forward to their participation in our member town hall meetings, think-tank sessions and so much more.”
Markman said, “Out-of-home has been one of the fastest-growing media channels, and we think its best days are still ahead. Advertisers want to be able to reach consumers across screens wherever they may be, which also includes DOOH placements within grocery stores, pharmacies and patient out-care centers that are all seeing an influx of foot traffic. As stay-at-home orders begin to lift, people once again will be out and about, and out-of-home, with its well-placed screens and programmatic capabilities, is in a solid position to help brands extend their share of voice with consumers.”
Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13 in New York.
About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.
Founded in 2006, DPAA is the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media. The organization has created a strong community environment in which members drive and promote their digital capabilities. DPAA fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey