NEW YORK, June 20, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Visible Spectrum (VSI), a cloud-based content creation platform for creating HD video that can be used in digital place-based (DPB), mobile and other media, has joined the association.
VSI’s content creation platform can be used to create compelling and engaging video content in any format, resolution and aspect ratio. Custom video can be produced in minutes, at a small fraction of the cost of manual production.
“For the digital placed-based media industry, VSI’s platform presents an opportunity for networks to produce high quality video that can be fine-tuned into multiple versions targeted in various ways including time of day, location, section of store and dozens of other criteria,” said Barry Frey, president & CEO, DPAA. “We welcome VSI to our ranks and look forward to helping them connect with our members.”
John Malec, CEO of VSI, said, “The DPAA is doing terrific work on behalf of the DPB industry and we are pleased to be joining them in their efforts to grow the sector.”
Membership in DPAA encompasses numerous benefits, including admission to quarterly “mini summit” meetings with ad industry and DPB leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA’s annual Video Everywhere Summit will be held October 27 in New York. The Summit will bring together 700 delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Video Everywhere Summit is the only event of its kind, dedicated to multi-screen viewing and the video neutral planning mantra that has taken hold at many clients and agencies.
About Visible Spectrum (www.visiblespectrum.com)
Founded in 2011, Visible Spectrum, Inc. provides a web-based cloud platform for creating custom, professional quality, HD video for any digital platform – Internet, TV, Digital Signage or Mobile. VSI’s platform uses data to create unlimited customizations of master creative with minimal manual input. With web-based tools and a seamless tie to a cloud of over 225 million stock assets, VSI’s intuitive use and professional tools enable easy and affordable creation of full motion vector graphics.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed-based networks by promoting their integral role in the “video everywhere” ecosystem. The DPAA fosters collaboration between agencies and digital place-based networks; provides industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of digital place-based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell.
The DPAA’s annual Video Everywhere Summit brings together 700+ delegates representing brands, agencies, digital place-based networks, ad tech, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2016 Video Everywhere Summit will be held on October 27 in New York.
The DPAA is a Video Everywhere Association.