EDMONTON, Canada, July 17, 2018 –– Visio Media, the largest residential elevator advertising network in Canada, announced today that they now officially have a national presence with the expansion into the Toronto and Calgary markets.
“We’re excited to offer our national advertisers with the opportunity to expand their reach to more of the affluent consumers in many of Canada’s most desirable residential buildings while enhancing tenant communication and experience”, said Fouad El-Masri, Co-founder & CEO of Visio Media.
Visio Media is also enabling brands and Media Buyers with the ability to segment and target their advertisements in ways that were previously only available online. Advertisers can dynamically display their ads based on the age & gender of the occupants of an elevator, using proprietary technology. In addition, they can create complex, multi-rule campaigns to display ads depending on the weather, time of day and sporting events, to maximize campaign engagement.
“John Wanamaker once famously stated ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’. The sad reality is this still holds true for most offline and
Out-of-home (OOH) media”, continued Fouad El-Masri, “Now brands can make each impression more relevant and impactful which increases engagement, attention time and brand recall.”
Many brands have been leveraging Viso Media’s technology and their detailed analytics suite to pre-test their OOH media before rolling out campaigns across a variety of mediums. “Our detailed analytics suite allow sophisticated media buyers and brands to get quick feedback to validate what resonates best with their target audience rather than relying on intuition and risking their entire media spend”, said Fouad. For more information, visit visiomedia.ca
About Visio Media
Visio Media has the largest national residential elevator advertising network in Canada. Combined with their commercial network, Visio Media’s high frequency medium is the first and last thing people see on their way in and out of their homes and offices.
For the first time in the Digital OOH market, Visio Media is able to dynamically display their advertiser’s ads based on the age & gender of the occupants of an elevator, using proprietary technology. In addition, advertisers can create complex, multi-rule campaigns to display ads depending on the weather, time of day and sporting events, to maximize campaign engagement.
Visio Media is backed by many influential investors from Canada to the United Arab Emirates.