Quividi, the pioneer and world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), today announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics.
Vistar Media and Quividi share a global footprint, with common DOOH partners in North-America, Europe and APAC. Through this partnership, media owners can easily get the accurate impression data necessary to transact programmatically.
AdMyTV, an innovative provider enabling screen owners to connect to programmatic ad platforms, is the first network to benefit from the collaboration. AdMyTV utilizes its PANDA (Programmatic Advertising Network Delivery Appliance) IoT device to allow screen owners to easily connect currently passive (non-revenue generating) place-based screens to the Vistar programmatic platform.
AdMyTV has been using Quividi’s platform to measure the audience of its community of screens for the past year. Using Quividi’s data, AdMyTV is now opening its growing inventory to agencies and brands, who can place their buys programmatically through Vistar’s ad exchange.
As Dave Rossi, AdMyTV’s Chief Technology Officer, explains, “Our mission is to help screen owners capitalize on their engaged audiences by easily connecting to programmatic advertising.” Mr. Rossi also notes, “Quividi’s audience analytics combined with the Vistar ad server and SSP allows AdMyTV to transact in the largest programmatic ecosystem for DOOH, bringing digital buyers to screens across the nation.”
“Programmatic trading requires accurate audience data for advertisers to commit to DOOH budgets”, says Laetitia Lim, CEO, at Quividi. “With Quividi’s audience data accepted in the Vistar exchange, admytv and all our DOOH partners can seamlessly yield incremental ad dollars from programmatic.”
“Accurate impression measurement is a bedrock requirement for participating in the programmatic ecosystem,” said Eric Lamb, Vice President, Publisher Solutions, Vistar Media. “Quividi’s solution allows networks to get off the ground easily with accurate data.”
About Vistar Media (www.vistarmedia.com)
Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital signage industry. Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, the United Kingdom and Australia.
About Quividi (www.quividi.com)
Quividi is the World #1 audience & campaign intelligence platform for DOOH & Digital Signage, with 600+ customers analyzing billions of shoppers every month, across tens of thousands of screens.
Brands use Quividi to turn DOOH & Digital Signage into a powerful medium, boosting engagement, traffic and sales. With our platform and data science, marketers have the unique ability to test, measure, optimize and deliver data-driven contextualized content to best engage and convert audiences, while respecting privacy.
About AdMyTV (www.admytv.com)
AdMyTV is an innovative, place-based DOOH advertising IoT ad-tech device solution that lights up “passive” (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers.
The company has developed a unique, place-based DOOH ad technology solution, PANDA (Programmatic Advertising Network Delivery Appliance), enabling almost any screen to connect to the internet and deliver ad messages and content, while continuously gathering key consumer data. Unlike all other place-based advertising products currently in use, PANDA allows for static and full-motion video options on the venue’s screens, as well as a variety of ad sales models to ensure revenue generation is maximized. AdMyTV is a tailor-engineered solution which provides a unique connection point for place-based impressions to highly engaged audiences in very desirable locations. Due to this innovative approach, the company’s expansion continues at an accelerated pace as it experiences fast marketplace acceptance from the venue owner community, the ad exchanges and advertisers in general.