NEW YORK, December 17, 2019 – DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Voilàp Holding has joined the association.
Italy-based Voilàp Holding is a company on the leading edge of smart cities innovation, with the knowledge, skills, technology and experience to accelerate, facilitate and support the development of Smart Cities around the world. The company’s Smart City Gate intelligent street furniture incorporates all the services, connectivity and functionalities required within a Smart City, including (5G, rescue, surveillance and more). Smart City Gate embraces the concept of “functional beauty” and is designed to integrate into any urban landscape while providing “digital well-being” to citizens of all the cities in the world.
Barry Frey, DPAA President & CEO, said, “Voilàp has created a stylish array of intelligent street furniture that is helping to transform the way people and cities coexist. We are so pleased to welcome them to our global community of members.”
Roberto Antoniotti, CEO, Voilàp Digital and CDO, Voilàp Holding, said, “As we enter the US market, we are very excited to join DPAA. We’re looking forward to leveraging our extensive experience in Smart Cities to work with Barry and his team to help evolve the digital out-of-home industry.”
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the largest full-day event dedicated to omnichannel marketing. The 2019 Video Everywhere Summit was held October 15 in New York.
In 2018, DPAA launched WE.DOOH™ (Women’s Empowerment for the Digital Out-of-Home Industry), an initiative designed to aid and empower women in the digital out-of-home industry. The initiative provides a wide range of activities, including personal development programs, educational webinars, networking events and other support services.
About Voilàp Holding Group (www.voilapholding.com)
Founded in 1970, the Voilàp Holding Group is a world leader in the design and production of machines and systems for machining aluminum, PVC, steel profiles and for working glass. In 2018, Voilàp Holding acquired a majority stake in Imecon, a leading Italian company specializing in the design, prototyping and production of turnkey technological solutions in the field of digital signage. This acquisition strengthened and completed Voilàp’s evolution, positioning it on the leading edge of smart cities (smart buildings, solar panels, smart vehicles and screens in high-traffic areas such as airports, railway stations and shopping centers) innovation.
Thanks to the combination of knowledge and skills, a blending of technology and experience of virtual and reality, Voilàp Holding has the expertise to accelerate, facilitate and support the development of Smart Cities around the world. The company’s Smart City Gate intelligent street furniture incorporates all the services, connectivity and functionalities (5G, rescue, surveillance and much more) required within a Smart City .Smart City Gate is the concept of “functional beauty” and is designed to integrate into any urban landscape while providing “digital well-being” to citizens of all the cities in the world.
About DPAA (www.dpaaglobal.com)
Founded in 2006, DPAA is the global out-of-home marketing association committed to driving the industry into its digital future. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
Barry Frey on Twitter: @barryfrey