NEW YORK, August 2, 2018– DPAA, the leading global organization for everything digital out-of-home (DOOH), announced today that San Francisco-based Volta Charging has joined the association.
Volta has developed the country’s most utilized electric vehicle (EV) charging network that leverages DOOH for growth. By installing chargers in high-traffic locations in top media markets and partnering with advertisers to sponsor the service, Volta EV chargers are available to both drivers and real estate hosts without cost. With over 1,000 faces available for sponsorship opportunities today, Volta plans to double its network footprint by the end of 2018, adding more stations and opening new markets. By year’s end, Volta anticipates that its network will operate nationwide in nearly all of the top 10 media markets, in addition to its initial launch market, Hawaii. Volta charging stations are sponsored by a broad range of brands in a variety of industries including financial services, technology, CPG, travel, automotive, fashion, luxury goods, healthcare, sports and entertainment, among others.
Barry Frey, DPAA President & CEO, said, “Volta is in a great position to capitalize on the growing move toward electric vehicles, which automotive industry forecasters say is going to continue to accelerate in the coming years. The idea of placing digital screens on charging stations adds yet another exciting way our industry engages consumers.”
Mike Schott, SVP, Volta said, “As we expand our footprint in the coming months, we felt the timing was ideal for us to join DPAA and support the industry that supports our own growth. We look forward to working with Barry and his team, and to collaborating with the DPAA membership at large.”
DPAA is a global, digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
About DPAA (www.videoeverywhere.com)
Founded in 2006, DPAA is a global digital out-of-home marketing association committed to delivering the promise of “Digital Out of Home Everything.” DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA is a business accelerator that fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.
DPAA’s annual Video Everywhere Summit (U.S.) brings together nearly 900 delegates representing brands, agencies, digital out-of-home networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2018 Video Everywhere Summit is slated for October 30 in New York.
DPAA is a Digital Out of Home Everything and Video Everywhere AssociationTM.
Volta is changing the dynamic of mobility infrastructure. Volta Charging has developed the country’s most utilized electric vehicle (EV) charging network. By installing chargers in high-traffic locations in top media markets and partnering with brands to sponsor the service, Volta EV chargers are available to both drivers and real estate hosts free of cost. Volta also works closely with municipalities and industry groups with a stated commitment to emissions reduction. Volta currently operates citywide EV charging networks in more than 50 municipalities. The company is headquartered in San Francisco, with offices in New York City, and is always looking for new transportation problems to solve. To learn more visit www.voltacharging.com.
Barry Frey on Twitter: @barryfrey